How can I increase my ecommerce website’s sales using a multilingual translation strategy?

By Emmanuel de Saint Jean

A successful multilingual translation strategy can help your ecommerce sales grow organically across borders.

Internationalisation is an undeniable growth opportunity. Following Amazon’s model, the biggest British ecommerce players such as Tesco, Asos, Marks & Spencer, etc. are developing a multilingual strategy and gaining market share.

However, to reach a foreign audience it is not enough to just translate content into other local languages. Your strategy must be carefully developed to adapt to targets whose expectations and lifestyle habits differ from country to [...]

Ecommerce trends: 5 types of consumer behaviour every manager should know

By Amandine Dujardin

Ecommerce retailers and online store managers need to be creative to encourage revenue growth. All e-marketing specialists pursue the same objective: they seek to arouse the user’s curiosity so that they will make a purchase. Let’s take a look at the 5 types of consumer behaviour that every manager should know!

Expand your e-commerce business internationally: the updated ultimate guide

What is consumer behaviour?

Consumer behaviour encompasses all the steps that lead the consumer to purchase a product or service. Online, [...]

10 big international marketing trends for business growth

By Steffy Zameo

Effective marketing trends strategies give organizations an edge over their competitors and help them understand customers’ needs. These strategies can also help reduce a company’s advertising budget by channeling resources to the relevant consumers. But where do companies, especially SMEs and startups, learn their marketing strategies?

Today, the future of digital marketing is brighter than ever, as many companies are competing to sell their products and services faster and easier. This healthy competition drives innovative trends across various industries. And practices [...]

10 tips on creating converting, high-quality content

By Steffy Zameo

Creating content shouldn’t be just high-quality, but it should also be able to convert users into paying customers. High-quality content should provide readers with valuable information, incentives, and other goodies.

In this article, we’ll show you 10 great tips on how to make your online content both high quality, and conversion-worthy.

Be emotional

People are often led by emotions. And many of these times, people allow their feelings to make buying decisions. Therefore, to be emotional to consumers is to allow emotions to [...]

Four top tips for successful business expansion in India

By Steffy Zameo

With a population of more than 1.36 billion people and just over 450 million internet users in 2021, this huge South-Asian country entered the e-commerce sector rather late in the day.

With a 50% annual increase in turnover in 2018, India could become one of the top five e-commerce players in the world between now and 2025.

Did you know that India is one of the most attractive destinations for investment projects? The natural resources and qualified workforce make India an [...]