7 tips to help you make your e-commerce website accessible

By Steffy Zameo

Did you know that 15 to 20 percent of the population are affected by a disability of some kind, be it visual, movement related or auditory? In a connected, online society such as ours, it’s absolutely essential to optimise your site’s accessibility.

Web accessibility can be defined in terms of the range of techniques and practices used to make your e-commerce website accessible to as many people as possible (including people affected by a disability) and thus [...]

How To Grow Your Ecommerce Business Internationally

By Steffy Zameo

The world of eCommerce is growing, and not just in the United States. According to JP Morgan, the U.S. has the second-largest eCommerce market in the world, worth an estimated $744.1 billion. It’s second only to China, whose eCommerce sector is valued at $1.15 trillion. That’s a lot of cash, but with 78% of U.S. citizens already shopping online, you may find yourself looking for an even larger market. Enter: global eCommerce.

The internet makes any business, regardless of their [...]

Discover our new ebook: Internationalisation from A to Z!

By Steffy Zameo

I is for Internationalisation! With the arrival of free trade and globalisation, many more businesses are going international. Expanding your activities beyond your borders is a good way to grow. By entering one or more new international markets, you can gain new clients, increase your turnover and establish your legitimacy in the sector.

However, going international is hard work. With so many things to think about, do and set up, it [...]

How To Translate a Shopify store with Langshop and TextMaster

By Steffy Zameo

What is LangShop?

LangShop is an app for translating Shopify stores. Its main feature is fast automatic translation using several translation drivers. The app supports 241 languages and allows automatic translation for most of these languages. It also has different features for localizing and optimizing websites for international SEO.

Automatic translation is fast and allows a large amount of content to be translated in a short time. However, it’s not perfect and can’t be compared with professional translation work. Consequently, some [...]

Taking your e-commerce business international – what to know

By Steffy Zameo

Running a business is a venture that we tend to take one step at a time. Very few of us start out with high hopes of becoming the best in our field, a household name or an international name. Instead, we’re more drawn in by the opportunity to be our own boss, to get a fair share of the money we’re actually earning and to have control and flexibility within our career paths. 

We want to design [...]