E-commerce: how to take advantage of negative reviews
By Amandine Dujardin
These days, clients can quickly assess a product, service or buying experience online. And that’s a good thing! Consumers can imagine what a purchase would be like, read credible comments about other people’s experiences and make use of known facts. This all contributes to their decision to buy (or not buy). But what should you do if you have negative reviews? How can you take advantage of them as an e-commerce seller? Read on to find out!
What to do with [...] Read more
8 e-commerce brand loyalty strategies
By Amandine Dujardin
8 tried and tested e-commerce strategies for creating brand loyalty
So, you’ve just launched your e-commerce website and you’re pretty pleased with the result. Better still, you’ve just processed your first online sale. Congratulations! What’s your next step? Ensuring your customers return for more purchases and avoid them buying from a marketplace or competitor website. Give these 8 e-commerce brand loyalty strategies a try!
8 effective strategies for creating brand loyalty in 2022
Just like in a physical store, there are certain things [...]
Read more4 SEO tips to help you optimise your e-commerce website product pages
By Emmanuel de Saint Jean
Of all the sections making up your website, the product pages are the most important. The most common mistake marketers make with their e-commerce websites is that of either neglecting the product page entirely or simply copying and pasting the product description provided by the manufacturer.
This error can cost you dearly.
Do the same, and you may miss out on the opportunity of featuring favourably in the search results, naturally and organically, and of attracting free traffic to your site.
In this [...]
Read moreHow can I increase my ecommerce website’s sales using a multilingual translation strategy?
By Emmanuel de Saint Jean
A successful multilingual translation strategy can help your ecommerce sales grow organically across borders.
Internationalisation is an undeniable growth opportunity. Following Amazon’s model, the biggest British ecommerce players such as Tesco, Asos, Marks & Spencer, etc. are developing a multilingual strategy and gaining market share.
However, to reach a foreign audience it is not enough to just translate content into other local languages. Your strategy must be carefully developed to adapt to targets whose expectations and lifestyle habits differ from country to [...]
Read moreEcommerce trends: 5 types of consumer behaviour every manager should know
By Amandine Dujardin
Ecommerce retailers and online store managers need to be creative to encourage revenue growth. All e-marketing specialists pursue the same objective: they seek to arouse the user’s curiosity so that they will make a purchase. Let’s take a look at the 5 types of consumer behaviour that every manager should know!
Expand your e-commerce business internationally: the updated ultimate guide
What is consumer behaviour?
Consumer behaviour encompasses all the steps that lead the consumer to purchase a product or service. Online, [...]
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