8 e-commerce brand loyalty strategies

By Amandine Dujardin

8 tried and tested e-commerce strategies for creating brand loyalty

So, you’ve just launched your e-commerce website and you’re pretty pleased with the result. Better still, you’ve just processed your first online sale. Congratulations! What’s your next step? Ensuring your customers return for more purchases and avoid them buying from a marketplace or competitor website. Give these 8 e-commerce brand loyalty strategies a try!

8 effective strategies for creating brand loyalty in 2022

Just like in a physical store, there are certain things [...]

4 SEO tips to help you optimise your e-commerce website product pages

By Emmanuel de Saint Jean

Of all the sections making up your website, the product pages are the most important. The most common mistake marketers make with their e-commerce websites is that of either neglecting the product page entirely or simply copying and pasting the product description provided by the manufacturer.

This error can cost you dearly.

Do the same, and you may miss out on the opportunity of featuring favourably in the search results, naturally and organically, and of attracting free traffic to your site.

In this [...]

How can I increase my ecommerce website’s sales using a multilingual translation strategy?

By Emmanuel de Saint Jean

A successful multilingual translation strategy can help your ecommerce sales grow organically across borders.

Internationalisation is an undeniable growth opportunity. Following Amazon’s model, the biggest British ecommerce players such as Tesco, Asos, Marks & Spencer, etc. are developing a multilingual strategy and gaining market share.

However, to reach a foreign audience it is not enough to just translate content into other local languages. Your strategy must be carefully developed to adapt to targets whose expectations and lifestyle habits differ from country to [...]

Ecommerce trends: 5 types of consumer behaviour every manager should know

By Amandine Dujardin

Ecommerce retailers and online store managers need to be creative to encourage revenue growth. All e-marketing specialists pursue the same objective: they seek to arouse the user’s curiosity so that they will make a purchase. Let’s take a look at the 5 types of consumer behaviour that every manager should know!

Expand your e-commerce business internationally: the updated ultimate guide

What is consumer behaviour?

Consumer behaviour encompasses all the steps that lead the consumer to purchase a product or service. Online, [...]

10 big international marketing trends for business growth

By Steffy Zameo

Effective marketing trends strategies give organizations an edge over their competitors and help them understand customers’ needs. These strategies can also help reduce a company’s advertising budget by channeling resources to the relevant consumers. But where do companies, especially SMEs and startups, learn their marketing strategies?

Today, the future of digital marketing is brighter than ever, as many companies are competing to sell their products and services faster and easier. This healthy competition drives innovative trends across various industries. And practices [...]