The three essential stages to translating and localising a website
By Ludivine Chotard
The translation and localisation of your website is the first stepping stone in your international expansion. Between marketing content, organic SEO, technical configurations and product catalogues, there are many elements to be translated and it’s not always easy to think of everything.
Furthermore, if you want to acquire new customers abroad and develop your income stream in new markets, it is not enough to simply translate your texts. All of the elements of your site and communication materials should also be [...]
Read moreWhat other communication elements need to be translated?
By Ludivine Chotard
In order for customers to have a fully-localized experience with a brand, it is important to think beyond website translation and ensure that all content is localized. This involves translation, but also providing information that is relevant based on the target market’s geography. For example, post-purchase emails should be translated into English for American and British customers, but the currency, shipping and refund policy information needs to be adapted to match local regulations.
1. Newsletters and automatic [...] Read more
What Ecommerce Website Information Needs to be Translated?
By Ludivine Chotard
Translating an online store involves making a comprehensive audit of the website elements in order to see what needs to be translated and what needs to be adapted to the local country context.
1. Corporate pages
These pages include the Home, About, Contact and any other pages that are not part of the product catalog. They are key to conveying your brand personality and making a connection with website visitors. Much care goes into writing these pages, which is why the translation [...]
Read moreCustom duties and taxes: 4 things to know if you want to sell online in Europe
By Ludivine Chotard
Cross border selling involves a host of legal and financial implications in terms of local tax laws. Depending on the type of client (B2B or B2C), the location (inside or outside of the EU), and the distance selling limits, businesses have a variety of tax responsibilities. Even digital products (reports, tutorials, online magazines, games) are subject to tax regulations in some countries.
1. VAT on Online Products
For B2C products sold online, the VAT of the country into which the products are [...]
Read moreHow to build a solid cross-border sales strategy
By Ludivine Chotard
Why do consumers buy outside of the borders of their countries?
Global online shoppers usually buy from foreign countries to find better product availability and prices. As they shop online from these international websites, they expect the same services that they receive from local businesses.
According to this study, businesses should focus on making a deep analysis of their target markets in order to offer the right product mix at a fair price.
There are also a variety of barriers, both physical and [...]
Read more
Do you already know our Resource Center?
