As you probably know, the 2020 edition of Paris Retail Week was fully digitised and broadcast on its digital platform, Paris Retail Week Connect. In view of Covid-19 and the prevention measures devised to contain and manage the current health emergency, it was decided to reinvent the event so as to ensure the health of all those involved.

Despite the new format, David Mingeon, Deputy Managing Director of Havas Paris, upheld the tradition of revealing the results of the Shopper Observer study. [...]

Did you know that 15 to 20 percent of the population are affected by a disability of some kind, be it visual, movement related or auditory? In a connected, online society such as ours, it’s absolutely essential to optimise your site’s accessibility.

Web accessibility can be defined in terms of the range of techniques and practices used to make your e-commerce website accessible to as many people as possible (including people affected by a disability) and thus [...]

The world of eCommerce is growing, and not just in the United States. According to JP Morgan, the U.S. has the second-largest eCommerce market in the world, worth an estimated $744.1 billion. It’s second only to China, whose eCommerce sector is valued at $1.15 trillion. That’s a lot of cash, but with 78% of U.S. citizens already shopping online, you may find yourself looking for an even larger market. Enter: global eCommerce.

The internet makes any business, regardless of their [...]

I is for Internationalisation! With the arrival of free trade and globalisation, many more businesses are going international. Expanding your activities beyond your borders is a good way to grow. By entering one or more new international markets, you can gain new clients, increase your turnover and establish your legitimacy in the sector.

However, going international is hard work. With so many things to think about, do and set up, it [...]