Setting up in the UK: after Brexit
By Steffy Zameo
Officially introduced on 1st January 2021, the trade and cooperation agreement decreased the likelihood of a worst-case scenario: a rift between the European Union and the UK. However, new commercial laws may cause various problems for British companies doing business with the European Union. The British government is trying to provide reassurance that although things are not working as they wish, these are only teething problems. So, why not set up in the UK?
Foreign businesses wanting to set up in [...]
Read moreWhy Scaling Your Ecommerce Business Doesn’t Have to be Rocket Science
By Steffy Zameo
The enormity of the tasks that comes with scaling an ecommerce business can be quite daunting.
You’d have to double down on your marketing efforts, product research, product fulfillment, etc. — all of which can take up monstrous amounts of time and resources. Not just that, the thought of quadrupling your earning capacity also comes with considerable risk.
What if you spend thousands of dollars on marketing yet still fail? What if you hired more people and purchased more tools yet fail?
When [...]
Read moreFive major 2021 trends in physical and digital retailing
By Steffy Zameo
As you probably know, the 2020 edition of Paris Retail Week was fully digitised and broadcast on its digital platform, Paris Retail Week Connect. In view of Covid-19 and the prevention measures devised to contain and manage the current health emergency, it was decided to reinvent the event so as to ensure the health of all those involved.
Despite the new format, David Mingeon, Deputy Managing Director of Havas Paris, upheld the tradition of revealing the results of the Shopper Observer study. [...]
Read more7 tips to help you make your e-commerce website accessible
By Steffy Zameo
Did you know that 15 to 20 percent of the population are affected by a disability of some kind, be it visual, movement related or auditory? In a connected, online society such as ours, it’s absolutely essential to optimise your site’s accessibility.
Web accessibility can be defined in terms of the range of techniques and practices used to make your e-commerce website accessible to as many people as possible (including people affected by a disability) and thus [...]
Read moreHow To Grow Your Ecommerce Business Internationally
By Steffy Zameo
The world of eCommerce is growing, and not just in the United States. According to JP Morgan, the U.S. has the second-largest eCommerce market in the world, worth an estimated $744.1 billion. It’s second only to China, whose eCommerce sector is valued at $1.15 trillion. That’s a lot of cash, but with 78% of U.S. citizens already shopping online, you may find yourself looking for an even larger market. Enter: global eCommerce.
The internet makes any business, regardless of their [...]
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