Scaling your Localisation through Technology
By Ludivine Chotard
Today’s e-commerce figures show an enormous opportunity for retailers who are willing and ready to take on new markets. But to develop your sales and increase your visibility abroad, you have to face a major challenge: scaling and managing your product information.
Product Information Management (PIM)
Product information management (PIM) is a central repository for managing product information across websites, e-commerce platforms, print catalogs, points of sale, mobile applications, and more.
Your [...]
Read moreLocalising your website: the 8 mistakes to avoid
By Ludivine Chotard
Decided to localise your website rather than just have it translated? Then you’ve already taken the first step towards a great international business development strategy. Next, it’s all about organisation: tackle the project stages in the right order, tick off the items on the key elements checklist one by one…and avoid the most common pitfalls: those mistakes which will have your target running for the hills rather than having anything more to do with you. Successful localisation guarantees expansion!
Translation and [...]
Read moreHow can you ensure your translations are always high quality?
By Ludivine Chotard
Making sure your clients are happy and always providing them with services or products that meet their expectations are the main objectives of any company. And as your business grows internationally, you also need high-quality translations! Packaging, communication media, websites, marketing content and so on; sometimes it’s hard to maintain the same level of quality for every different item that needs translation! This is why we invite you to discover our 3 tips to ensure your [...]
Read moreLocalising your content: what to remember
By Ludivine Chotard
Does expansion, new markets and an international clientele form part of your business plan? If you are thinking of expanding abroad, think also about localisation. In the digital age, translating a site is no longer enough. To reach an international audience and optimise your sites’s SEO, you need to adapt your complete offering to the local target: vocabulary, currency, taxes, time zones, or URLS… to name just a few. Let’s recap the essential elements for localising a website.
Translation vs Localisation [...] Read more
The 10 commandments for successful international expansion
By Ludivine Chotard
From the detailed analysis of your target markets and your resources, to the localisation of your website and your social media accounts, there are numerous details that form an integral part of the international development process.
It is essential not to overlook a single step in order to be sure of establishing yourself correctly in your new markets and of attracting and retaining target consumers as far as possible.
To ensure that you don’t overlook anything, check out our infographic on the [...]
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