E-Commerce and climate protection: tips for more eco-friendly crossborder business

By Theresa Wand

Climate Change and International Expansion: Friends or Foes?

We previously discussed the future of e-commerce and climate protection in the articles such as “5 major retail trends for 2020”, where we addressed the theme of sustainable development. The testimonials of several entrepreneurs during Paris Retail Week showed that the ecological vision of brands was one of the main themes of the event’s conferences, as was the case at the K5 in Berlin. Climate protection is therefore undeniably one of the major concerns [...]

Four excellent reasons not to translate your website

By Steffy Zameo

Translating your website is no longer an afterthought. Some 55% of consumers only buy from websites in their native language and today’s businesses are paying a lot more attention to the translation and localization of their websites. But why would you want to be like everyone else? As Quebecois poet and writer Monique Bosco so elegantly said, “True wealth is discreet.” So, you should be discreet! Being liked by everyone amounts to being liked by absolutely anyone, so stop [...]

International logistics: 5 tips on how to optimise your strategy and improve your sales

By Steffy Zameo

Logistics (also known as e-logistics in e-commerce circles) is a cornerstone of electronic commerce that aims to cover all stages of the process. It’s one of the main areas of growth for those working in online sales. Given today’s increasingly demanding consumers, online sellers would do well to stay up-to-date with new issues in digital commerce. Here, we summarise a few key elements that will help you optimise your international logistics and make cross-border e-commerce a powerful catalyst that drives [...]

Native advertising – The specific and shared features of international markets

By Ludivine Chotard

In the context of internationalisation and expansion, native ads present an attractive possibility to skilfully tackle the specific characteristics of a given market. Native advertising offers a form of advertising which appears “natural” and has long served as a key tool in the repertoire of successful marketers seeking to recruit new customer bases or reactivate existing customer databases. The predictions speak for themselves: according to Alex McIlvenny, the UK Country Manager of [...]

8 Tips to Help You Build Your International Development Strategy: Part 2

By Ludivine Chotard

The next and final part of our tips to help you construct your international development strategy. The first part of the article can be accessed here.

Included in this second part: the commercial approach, customer service, the corporate culture, financing and the “lean startup” concept!

4. Define a specific approach to use when setting up in a foreign country

To make your international development a success, you will need to define not only an [...]