Setting up in business in France during the COVID-19 pandemic
By Steffy Zameo
According to Fevad, the Federation of e-commerce and distance selling, France is the sixth biggest market in the world for e-commerce and represents 43 billion dollars and 13.4% of retail operations in 2021 (9.8% in 2019). More than 40 million French people have made purchases online, taking the value of the e-commerce market to around 112 billion euros in 2020 (compared to 57 billion in 2014). Online shopping is an area of the market undergoing continuous [...]
Read more5 Key Benefits of Using a Professional Translation Service
By Steffy Zameo
You might be thinking, “Why does my company need a professional translation service? Do we not have google translate for a reason?” Well, having a professional translation company has many perks, and even at their most basic they definitely are more trustworthy than google translate or a years old translation dictionary.
First of all, being connected to a professional translation service will make your company more professional. Secondly, in a global, international, and likely large company, your clientele will be different [...]
Read moreSetting up in the UK: after Brexit
By Steffy Zameo
Officially introduced on 1st January 2021, the trade and cooperation agreement decreased the likelihood of a worst-case scenario: a rift between the European Union and the UK. However, new commercial laws may cause various problems for British companies doing business with the European Union. The British government is trying to provide reassurance that although things are not working as they wish, these are only teething problems. So, why not set up in the UK?
Foreign businesses wanting to set up in [...]
Read moreWhy Scaling Your Ecommerce Business Doesn’t Have to be Rocket Science
By Steffy Zameo
The enormity of the tasks that comes with scaling an ecommerce business can be quite daunting.
You’d have to double down on your marketing efforts, product research, product fulfillment, etc. — all of which can take up monstrous amounts of time and resources. Not just that, the thought of quadrupling your earning capacity also comes with considerable risk.
What if you spend thousands of dollars on marketing yet still fail? What if you hired more people and purchased more tools yet fail?
When [...]
Read moreFive major 2021 trends in physical and digital retailing
By Steffy Zameo
As you probably know, the 2020 edition of Paris Retail Week was fully digitised and broadcast on its digital platform, Paris Retail Week Connect. In view of Covid-19 and the prevention measures devised to contain and manage the current health emergency, it was decided to reinvent the event so as to ensure the health of all those involved.
Despite the new format, David Mingeon, Deputy Managing Director of Havas Paris, upheld the tradition of revealing the results of the Shopper Observer study. [...]
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