Why isn’t Google Translate SEO-friendly?
By Amandine Dujardin
Only humans are capable of writing web content. Despite the impressive advances made by new technology, it’s not yet ready to replace us in this area. When it comes to translating a blog post, it’s not enough to use Google Translate, Reverso or DeepL if you want to rank high on SERPs (Search Engine Results Pages). Keywords, logical connectors and all the specifics of the target language must be considered.
In this post, we’ll explain why using Google Translate can adversely [...]
Read moreHow to attract traffic to your website: Four cost-free methods
By Emmanuel de Saint Jean
Your sales conversion rate is proportional to the traffic generated to your online store.
Web traffic impacts the turnover generated by your e-business in the same way that physical location is key in attracting customers for bricks-and-mortar shops.
There are certain cost-free methods you can use to boost traffic to your online shop for free. Here are four tried-and-tested ways of attracting prospects:
1. Content marketing:
Content marketing is a powerful way of generating traffic to your online store. It consists of creating high-quality [...]
Read moreE-commerce: how to take advantage of negative reviews
By Amandine Dujardin
These days, clients can quickly assess a product, service or buying experience online. And that’s a good thing! Consumers can imagine what a purchase would be like, read credible comments about other people’s experiences and make use of known facts. This all contributes to their decision to buy (or not buy). But what should you do if you have negative reviews? How can you take advantage of them as an e-commerce seller? Read on to find out!
What to do with [...] Read more
8 e-commerce brand loyalty strategies
By Amandine Dujardin
8 tried and tested e-commerce strategies for creating brand loyalty
So, you’ve just launched your e-commerce website and you’re pretty pleased with the result. Better still, you’ve just processed your first online sale. Congratulations! What’s your next step? Ensuring your customers return for more purchases and avoid them buying from a marketplace or competitor website. Give these 8 e-commerce brand loyalty strategies a try!
8 effective strategies for creating brand loyalty in 2022
Just like in a physical store, there are certain things [...]
Read more4 SEO tips to help you optimise your e-commerce website product pages
By Emmanuel de Saint Jean
Of all the sections making up your website, the product pages are the most important. The most common mistake marketers make with their e-commerce websites is that of either neglecting the product page entirely or simply copying and pasting the product description provided by the manufacturer.
This error can cost you dearly.
Do the same, and you may miss out on the opportunity of featuring favourably in the search results, naturally and organically, and of attracting free traffic to your site.
In this [...]
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