Tips & Advice | TextMaster

10 Mistakes to Avoid When Translating your Online Store

By TextMaster Posted on 04/12/2013

Your online store is booming and it’s time to get more customers abroad. Whether you’re selling vintage t-shirts or garden gnomes, you know that it’s time to translate your ecommerce site.

To get you started, we’ve compiled a list of the 10 most common pitfalls of translating your website:

1. Not translating your site at all

While many people in today’s globalized world have at least a small understanding of a second language, that doesn’t mean that [...]

By TextMaster Posted on 14/11/2013

Today, there are over a dozen reasons to translate your corporate website: to boost sales, to reach new markets, to raise your credibility, etc. However, it’s important to create a multilingual site properly, without rushing into it, for risk of creating duplicate content, which is heavily penalized by Google.

What is duplicate content?

To put it plainly, duplicate content means publishing the same content on different places on the internet. It’s often used by spammers to cheat [...]

By TextMaster Posted on 23/10/2013

Localization involves translating a website, app or software for different regions. Not only do you need to handle the translation, but you also need to store all this text somewhere. Don’t forget, online content includes whole pages, but also small snippets of text called strings or translation keys (ex: “Learn more” or “Instant quote” buttons).

You could try to manage all this by copy/pasting to and from your site into a spreadsheet, but you’ll want [...]

By TextMaster Posted on 16/10/2013

As more and more companies feel the need to expand internationally to stay competitive, the question isn’t if you should translate your website, but when. With global online sales surpassing $1 trillion in 2013 (eMarketer, 2012), companies are missing out if they are limiting their audience to one language group. Nevertheless, translating an entire website requires a fair amount of linguistic and technical skill, not to mention a good dose of common sense.

Now that [...]