How to Choose a Translator: Part 1

By Ludivine Chotard

Translation is a lot like choosing what to wear on a trip: there’s no one-size-fits-all option that will work in all situations. Sure, there are some basic items that you need to pack, like clothing, but even that depends on a variety of factors. The same goes for translation projects; there are a lot of elements that you need to consider before starting your project. You need to look at the type of documents or web content [...]

5 Detailed Steps for Translating Product Descriptions

By Ludivine Chotard

We’ve talked about how important it is to have a multilingual store if you want to reach a wider customer base, both at home and abroad. Today, we’re going to take a closer look at how to translate product descriptions.

1. Make a plan

Planning ahead can save you hours of work (and probably some money too). First, look at your current customers; are there languages that you are missing? For example, Hispanic [...]

10 Mistakes to Avoid When Translating your Online Store

By Ludivine Chotard

Your online store is booming and it’s time to get more customers abroad. Whether you’re selling vintage t-shirts or garden gnomes, you know that it’s time to translate your ecommerce site.

To get you started, we’ve compiled a list of the 10 most common pitfalls of translating your website:

1. Not translating your site at all

While many people in today’s globalized world have at least a small understanding of a second language, that doesn’t mean that [...]

How to manage duplicate content on multilingual sites

By Ludivine Chotard

Today, there are over a dozen reasons to translate your corporate website: to boost sales, to reach new markets, to raise your credibility, etc. However, it’s important to create a multilingual site properly, without rushing into it, for risk of creating duplicate content, which is heavily penalized by Google.

What is duplicate content?

To put it plainly, duplicate content means publishing the same content on different places on the internet. It’s often used by spammers to cheat [...]

Why You Need Localization: Transifex and TextMaster Explain

By Ludivine Chotard

Localization involves translating a website, app or software for different regions. Not only do you need to handle the translation, but you also need to store all this text somewhere. Don’t forget, online content includes whole pages, but also small snippets of text called strings or translation keys (ex: “Learn more” or “Instant quote” buttons).

You could try to manage all this by copy/pasting to and from your site into a spreadsheet, but you’ll [...]