How to successfully launch your first global online store

By Ludivine Chotard

Today’s e-commerce figures show an enormous opportunity for retailers who are willing and ready to take on new markets. The value of global cross-border e-commerce, estimated at $276 billion in 2015, should almost double by 2021 to reach $424 billion, according to Forrester Research.

With the growth of online sales channels and the easing of restrictive regulations, retailers are facing less barriers than ever to sell abroad, especially in the European Union. From the consumer point of view, safer payment methods, [...]

From Overwhelming to Organized: Download our Free Guide to Global Product Management

By Ludivine Chotard

In the next five years, cross-border ecommerce is expected to reach $424 billion, according to Forrester. With 42% of shoppers only buying from websites in their native language, retailers need to localize their business in order take advantage of the cross-border opportunity. This means adapting your product information and marketing to new audiences. When your catalog has thousands of products and changes every season, it can seem impossible to localize everything! That’s why we’ve partnered with Akeneo, the open source PIM system, [...]

Reach new international markets with Akeneo and TextMaster

By Ludivine Chotard

At TextMaster, our goal is to help business to accelerate their international growth by giving them a whole new way to handle their translations.

That’s why today we’re excited to announce our newest partner Akeneo PIM, one of the top product information management tools. Together, we’re helping retailers to create multilingual product data and automate their product distribution across new geographic markets.

Our integrated services make it possible to order translations directly through Akeneo in over 50 languages. Your product information will [...]

Introducing our Latest Integration Partner: locize.com

By Ludivine Chotard

Over the last few years, our goal has been to make translation more streamlined, which has also meant that we make our service available to users in a way that’s easier for them, whether it’s through our online platform, plugins for Magento or WordPress, or various partners. Today, we’re excited to announce our latest integration with the localization platform locize.com.

What is locize.com?

Jan Mühlemann and Adriano Raiano, founders of locize.com, had been working on i18next.com, an open-source internationalization framework, [...]

The 5 Mistakes to Avoid When Going Global

By Ludivine Chotard

Expanding your business to international markets is no easy feat. While going abroad is a great way to grow your sales, especially when you’ve hit a wall in your home market, it also comes with a host of risks and challenges.

Even big companies aren’t immune to international failure, like Walmart in Germany, Carrefour in Russia, Tesco in the US and Starbucks in Australia. Despite being resounding successes at home, these giants failed to attract local consumers in these countries.

So why [...]