The 5 Mistakes to Avoid When Going Global
By Ludivine Chotard
Expanding your business to international markets is no easy feat. While going abroad is a great way to grow your sales, especially when you’ve hit a wall in your home market, it also comes with a host of risks and challenges.
Even big companies aren’t immune to international failure, like Walmart in Germany, Carrefour in Russia, Tesco in the US and Starbucks in Australia. Despite being resounding successes at home, these giants failed to attract local consumers in these countries.
So why [...]
Read moreYour Ultimate Guide to Online Cross-Border Sales in Europe
By Ludivine Chotard
We’ve partnered with our friends at Lengow to create a comprehensive white paper to guide you through online cross-border sales in Europe.
As the ecommerce industry becomes more global in nature, cross-border sales have seen a significant increase. According a recent UPS study, 24% of online shoppers have bought from foreign websites. By 2025, cross-border ecommerce is expected to reach $250 to $350 billion, with Europe accounting for 25% of this total.
It is now crucial for online retailers to look [...]
Read moreThe Ultimate Website Translation Checklist
By Ludivine Chotard
We’ve covered a variety of topics on this blog, like creating a multilingual online store or how to choose your translator. We realized that what we were really missing was a global overview for anyone starting out their website translation. That’s why we’ve put together what we believe is the ultimate guide to translating your site.
1. Start with your target audience
The first step to creating a multilingual website is to [...]
Read moreRead our new guide: 20 Tools for Clever Marketers
By Ludivine Chotard
Over the last few weeks, we’ve been busy preparing (with our friends at Creads) a new resource for marketers that we hope will improve your marketing and make your life easier. Today, we have more tools than ever before to reach out to new audiences, engage customers and measure our results. While that’s all well and good, learning and keeping track of so many new tools can be pretty stressful. That’s why we’ve done the work for you and put [...]
Read moreLocal Content Creation or General Translation?
By Ludivine Chotard
The age-old question creeps up when companies start looking at international markets: should I create custom content for each market or just write one text and translate it into many languages? Unfortunately, we don’t have a one-size-fits-all answer, but we do have a handy checklist that you can use to better understand which option works best for you.
Look at your audience
The first step is to understand which markets you are targeting and what their needs are. Does [...]
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