Your Ultimate Guide to Online Cross-Border Sales in Europe


We’ve partnered with our friends at Lengow to create a comprehensive white paper to guide you through online cross-border sales in Europe.

As the ecommerce industry becomes more global in nature, cross-border sales have seen a significant increase. According a recent UPS study, 24% of online shoppers have bought from foreign websites. By 2025, cross-border ecommerce is expected to reach $250 to $350 billion, with Europe accounting for 25% of this total.

It is now crucial for online retailers to look beyond their borders in this international context, in order to stay competitive. We published this white paper to help online retailers to successfully build their global brand awareness and international sales.

Together with Lengow, the ecommerce feed management solution, we gathered best practices and advice from industry experts, including FEVAD, Ecommerce Europe, Stripe, World First and TrustedShops, all in one white paper.

Through concrete examples and industry insight, you’ll learn about all the strategic elements needed to successfully expand and scale your international growth.


What you’ll learn

  • Key facts about the ecommerce industry
    The latest trends and market data for ecommerce in Europe and around the world
  • Key steps to develop your cross-border sales
    Best practices for identifying your audience, complying with legal requirements, managing shipping and return policies, choosing the right payment methods, understanding customs and tax regulations, etc.
  • Country guides for promising European marketsUseful fact sheets that outline important factors for each market: UK, Germany, France, Spain, Italy, Netherlands, Poland, Sweden
  • Recommendations for scaling your international expansion and global marketing strategy
    A variety of methods for handling high volume translation and different international marketing channels



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