Writing Product Descriptions That Sell

By Ludivine Chotard

Imagine you head into your local clothing store and start browsing the sweater section. A salesperson walks up to you and says, “Knit sweater. 100% organic cotton. Navy blue. Sizes XS to XL”, then turns around and disappears. If that sounds weird in reality, why would it be any better for your product descriptions on your online store?

Too often, online storeowners think that having great products is all they need to bring visitors to their sites. While quality products are [...]

Best Resources for Translating an Online Store

By Ludivine Chotard

Creating a multilingual online store is a crucial step in accessing international markets. While foreign customers are more willing than ever to shop online, you need to make sure that your website is optimized for your local audience. That’s why we’re compiling our list of the best resources (tools, tips and tutorials) for translating your online store:

You’re not doing it right: 5 translation mistakes that could be hurting your website

Take a look at the biggest translation pitfalls such as [...]

You’re not doing it right: 5 translation mistakes that could be hurting your website

By Ludivine Chotard

You’ve invested a lot in your company’s website – hired the best web designer, found an amazing content writer, and managed to make visitors flock to your site. So why is it that you’re not having the same impact with international customers? Let’s see if you’re making one (or more) of the top 5 translation mistakes that could be losing you customers.

1. You used automatic translation

While automatic translation is constantly being improved, it still can’t match human [...]

How to Choose a Translator: Part 2

By Ludivine Chotard

Yesterday, we looked at the different types translation options for common projects like documents and web content. Today, we’re going to look at the solutions for translating complex documents like legal contracts or technical user manuals. We’ll also address an often-overlooked field: marketing translation.

Translation Agency

Translation agencies are similar to online translation platforms in that they centralize everything in one place for you. The main difference is the price because they often manage [...]

How to Choose a Translator: Part 1

By Ludivine Chotard

Translation is a lot like choosing what to wear on a trip: there’s no one-size-fits-all option that will work in all situations. Sure, there are some basic items that you need to pack, like clothing, but even that depends on a variety of factors. The same goes for translation projects; there are a lot of elements that you need to consider before starting your project. You need to look at the type of documents or web content [...]