You’re not doing it right: 5 translation mistakes that could be hurting your website

By Ludivine Chotard

You’ve invested a lot in your company’s website – hired the best web designer, found an amazing content writer, and managed to make visitors flock to your site. So why is it that you’re not having the same impact with international customers? Let’s see if you’re making one (or more) of the top 5 translation mistakes that could be losing you customers.

1. You used automatic translation

While automatic translation is constantly being improved, it still can’t match human [...]

How to Choose a Translator: Part 2

By Ludivine Chotard

Yesterday, we looked at the different types translation options for common projects like documents and web content. Today, we’re going to look at the solutions for translating complex documents like legal contracts or technical user manuals. We’ll also address an often-overlooked field: marketing translation.

Translation Agency

Translation agencies are similar to online translation platforms in that they centralize everything in one place for you. The main difference is the price because they often manage [...]

How to Choose a Translator: Part 1

By Ludivine Chotard

Translation is a lot like choosing what to wear on a trip: there’s no one-size-fits-all option that will work in all situations. Sure, there are some basic items that you need to pack, like clothing, but even that depends on a variety of factors. The same goes for translation projects; there are a lot of elements that you need to consider before starting your project. You need to look at the type of documents or web content [...]

5 Detailed Steps for Translating Product Descriptions

By Ludivine Chotard

We’ve talked about how important it is to have a multilingual store if you want to reach a wider customer base, both at home and abroad. Today, we’re going to take a closer look at how to translate product descriptions.

1. Make a plan

Planning ahead can save you hours of work (and probably some money too). First, look at your current customers; are there languages that you are missing? For example, Hispanic [...]

10 Mistakes to Avoid When Translating your Online Store

By Ludivine Chotard

Your online store is booming and it’s time to get more customers abroad. Whether you’re selling vintage t-shirts or garden gnomes, you know that it’s time to translate your ecommerce site.

To get you started, we’ve compiled a list of the 10 most common pitfalls of translating your website:

1. Not translating your site at all

While many people in today’s globalized world have at least a small understanding of a second language, that doesn’t mean that [...]