Custom duties and taxes: 4 things to know if you want to sell online in Europe
By Ludivine Chotard
Cross border selling involves a host of legal and financial implications in terms of local tax laws. Depending on the type of client (B2B or B2C), the location (inside or outside of the EU), and the distance selling limits, businesses have a variety of tax responsibilities. Even digital products (reports, tutorials, online magazines, games) are subject to tax regulations in some countries.
1. VAT on Online Products
For B2C products sold online, the VAT of the country into which the products are [...]
Read moreHow to build a solid cross-border sales strategy
By Ludivine Chotard
Why do consumers buy outside of the borders of their countries?
Global online shoppers usually buy from foreign countries to find better product availability and prices. As they shop online from these international websites, they expect the same services that they receive from local businesses.
According to this study, businesses should focus on making a deep analysis of their target markets in order to offer the right product mix at a fair price.
There are also a variety of barriers, both physical and [...]
Read moreFrom Multi-channel to Omni-channel: where do we stand in Europe?
By Ludivine Chotard
In mature markets like the United Kingdom, consumer habits are increasingly diverse. Brands trying to hold on to their market share and attract more new customers face a host of challenges. While certain brands settle for multiplying customer contact points, others have taken it a step further by making the various channels work together (a cross-channel strategy). But today, the way to get the upper hand over the competition is to hold the consumer and their experience at the heart [...]
Read morePayment management on an international e-commerce site
By Ludivine Chotard
The European e-commerce markets share many similarities as well as numerous differences. Companies hoping to develop their online sales in several European countries find themselves confronted by a variety of challenges. Technical questions such as the formation of an international SEO strategy all too often remain unanswered. Here is our advice for efficiently managing the different currencies and payment methods on your international e-commerce site.
1. Currency dilemma
First, online retailers must make online shoppers feel at [...]
Read more3 tips for a successful international SEO strategy
By Ludivine Chotard
These days, an international SEO strategy is vital if you want to drive traffic to your site at the lowest possible cost and boost your international sales. While technical considerations should not be ignored, the main challenges now lie in producing content adapted to the local culture of your target market. We offer three tips to help you build an effective localized SEO strategy that will bear fruit across the world.
1. Choosing the right search engines: the key to [...] Read more
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