How To Translate a Shopify store with Langshop and TextMaster

By Steffy Zameo

What is LangShop?

LangShop is an app for translating Shopify stores. Its main feature is fast automatic translation using several translation drivers. The app supports 241 languages and allows automatic translation for most of these languages. It also has different features for localizing and optimizing websites for international SEO.

Automatic translation is fast and allows a large amount of content to be translated in a short time. However, it’s not perfect and can’t be compared with professional translation work. Consequently, some [...]

Taking your e-commerce business international – what to know

By Steffy Zameo

Running a business is a venture that we tend to take one step at a time. Very few of us start out with high hopes of becoming the best in our field, a household name or an international name. Instead, we’re more drawn in by the opportunity to be our own boss, to get a fair share of the money we’re actually earning and to have control and flexibility within our career paths. 

We want to design [...]

E-Commerce and climate protection: tips for more eco-friendly crossborder business

By Theresa Wand

Climate Change and International Expansion: Friends or Foes?

We previously discussed the future of e-commerce and climate protection in the articles such as “5 major retail trends for 2020”, where we addressed the theme of sustainable development. The testimonials of several entrepreneurs during Paris Retail Week showed that the ecological vision of brands was one of the main themes of the event’s conferences, as was the case at the K5 in Berlin. Climate protection is therefore undeniably one of the major concerns [...]

Four excellent reasons not to translate your website

By Steffy Zameo

Translating your website is no longer an afterthought. Some 55% of consumers only buy from websites in their native language and today’s businesses are paying a lot more attention to the translation and localization of their websites. But why would you want to be like everyone else? As Quebecois poet and writer Monique Bosco so elegantly said, “True wealth is discreet.” So, you should be discreet! Being liked by everyone amounts to being liked by absolutely anyone, so stop [...]

International logistics: 5 tips on how to optimise your strategy and improve your sales

By Steffy Zameo

Logistics (also known as e-logistics in e-commerce circles) is a cornerstone of electronic commerce that aims to cover all stages of the process. It’s one of the main areas of growth for those working in online sales. Given today’s increasingly demanding consumers, online sellers would do well to stay up-to-date with new issues in digital commerce. Here, we summarise a few key elements that will help you optimise your international logistics and make cross-border e-commerce a powerful catalyst that drives [...]