From Multi-channel to Omni-channel: where do we stand in Europe?
By Ludivine Chotard
In mature markets like the United Kingdom, consumer habits are increasingly diverse. Brands trying to hold on to their market share and attract more new customers face a host of challenges. While certain brands settle for multiplying customer contact points, others have taken it a step further by making the various channels work together (a cross-channel strategy). But today, the way to get the upper hand over the competition is to hold the consumer and their experience at the heart [...]
Read morePayment management on an international e-commerce site
By Ludivine Chotard
The European e-commerce markets share many similarities as well as numerous differences. Companies hoping to develop their online sales in several European countries find themselves confronted by a variety of challenges. Technical questions such as the formation of an international SEO strategy all too often remain unanswered. Here is our advice for efficiently managing the different currencies and payment methods on your international e-commerce site.
1. Currency dilemma
First, online retailers must make online shoppers feel at [...]
Read more3 tips for a successful international SEO strategy
By Ludivine Chotard
These days, an international SEO strategy is vital if you want to drive traffic to your site at the lowest possible cost and boost your international sales. While technical considerations should not be ignored, the main challenges now lie in producing content adapted to the local culture of your target market. We offer three tips to help you build an effective localized SEO strategy that will bear fruit across the world.
1. Choosing the right search engines: the key to [...] Read more
How to successfully launch your first global online store
By Ludivine Chotard
Today’s e-commerce figures show an enormous opportunity for retailers who are willing and ready to take on new markets. The value of global cross-border e-commerce, estimated at $276 billion in 2015, should almost double by 2021 to reach $424 billion, according to Forrester Research.
With the growth of online sales channels and the easing of restrictive regulations, retailers are facing less barriers than ever to sell abroad, especially in the European Union. From the consumer point of view, safer payment methods, [...]
Read moreFrom Overwhelming to Organized: Download our Free Guide to Global Product Management
By Ludivine Chotard
In the next five years, cross-border ecommerce is expected to reach $424 billion, according to Forrester. With 42% of shoppers only buying from websites in their native language, retailers need to localize their business in order take advantage of the cross-border opportunity. This means adapting your product information and marketing to new audiences. When your catalog has thousands of products and changes every season, it can seem impossible to localize everything! That’s why we’ve partnered with Akeneo, the open source PIM system, [...]
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