Reach new international markets with Akeneo and TextMaster
By Ludivine Chotard
At TextMaster, our goal is to help business to accelerate their international growth by giving them a whole new way to handle their translations.
That’s why today we’re excited to announce our newest partner Akeneo PIM, one of the top product information management tools. Together, we’re helping retailers to create multilingual product data and automate their product distribution across new geographic markets.
Our integrated services make it possible to order translations directly through Akeneo in over 50 languages. Your product information will [...]
Read moreIntroducing our Latest Integration Partner: locize.com
By Ludivine Chotard
Over the last few years, our goal has been to make translation more streamlined, which has also meant that we make our service available to users in a way that’s easier for them, whether it’s through our online platform, plugins for Magento or WordPress, or various partners. Today, we’re excited to announce our latest integration with the localization platform locize.com.
What is locize.com?
Jan Mühlemann and Adriano Raiano, founders of locize.com, had been working on i18next.com, an open-source internationalization framework, [...]
Read moreThe 5 Mistakes to Avoid When Going Global
By Ludivine Chotard
Expanding your business to international markets is no easy feat. While going abroad is a great way to grow your sales, especially when you’ve hit a wall in your home market, it also comes with a host of risks and challenges.
Even big companies aren’t immune to international failure, like Walmart in Germany, Carrefour in Russia, Tesco in the US and Starbucks in Australia. Despite being resounding successes at home, these giants failed to attract local consumers in these countries.
So why [...]
Read moreYour Ultimate Guide to Online Cross-Border Sales in Europe
By Ludivine Chotard
We’ve partnered with our friends at Lengow to create a comprehensive white paper to guide you through online cross-border sales in Europe.
As the ecommerce industry becomes more global in nature, cross-border sales have seen a significant increase. According a recent UPS study, 24% of online shoppers have bought from foreign websites. By 2025, cross-border ecommerce is expected to reach $250 to $350 billion, with Europe accounting for 25% of this total.
It is now crucial for online retailers to look [...]
Read moreThe Ultimate Website Translation Checklist
By Ludivine Chotard
We’ve covered a variety of topics on this blog, like creating a multilingual online store or how to choose your translator. We realized that what we were really missing was a global overview for anyone starting out their website translation. That’s why we’ve put together what we believe is the ultimate guide to translating your site.
1. Start with your target audience
The first step to creating a multilingual website is to [...]
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