Seven tips for an optimal multilingual SEO strategy

By Amandine Dujardin

Seven tips for a better multilingual SEO strategy

In e-commerce, selling your products worldwide represents a golden opportunity. But it doesn’t happen by magic! For your online store to benefit from optimal international visibility, you need to implement an efficient multilingual SEO strategy. Here are seven tips for creating an effective multilingual SEO ranking and promoting your e-commerce site worldwide.

What is multilingual SEO?

Multilingual SEO refers to the practices and techniques used to optimise a website in different languages. This allows [...]

13 key global e-commerce stats every e-tailer should know

By Amandine Dujardin

E-commerce across the globe: 13 insightful stats for 2025

If becoming a leading global e-tailer tops your list, you’ll need to know exactly how it works. Why do customers choose one product over another? When customers need help, what’s their preferred method? What recent big changes have impacted e-commerce? We have compiled 13 key global e-tail statistics to help you conquer 2025. These should help you fine-tune your business strategy and boost your sales.

By 2029, the world will have 3.9 billion [...]

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2025 e-commerce calendar: key dates and events

By Amandine Dujardin

2025 e-commerce Calendar:  Key dates for your diary!

Every calendar year is dotted with dates when companies can boost their e-sales. To help you keep on top of these spikes in sales and plan your e-shop inventory, we’ve got a little gift for you. Here’s a month-by-month list of the key 2025 e-commerce dates. Can’t wait to woo your customers with amazing discounts and bumper sales? Get those pens ready!

Key e-commerce dates in January 2025

January: start of the winter sales

European [...]

5 failures when expanding a company abroad

By Amandine Dujardin

Expanding your business internationally: five business failures abroad

Nike, Coca-Cola, Netflix, Apple, Ikea and more. It’s not difficult to find examples of successful international business expansions. Just think of the products everyone wears, eats or uses. On the other hand, some companies have flopped in their attempts to set up abroad. And it’s these failed attempts we’re going to look at here.

Here are five examples of international business expansion failures and the reasons why the development of these companies into [...]

The future of e-commerce explained [Study by TextMaster x Acolad]

By Amandine Dujardin

What will e-commerce of the future look like? [A study by TextMaster x Acolad]

E-commerce is evolving faster than ever and the rules of the game are changing with AI, internationalisation, a Customer Centric approach, Social Commerce, and more. You have to keep up! TextMaster and Acolad have carried out an exhaustive study on the future of e-commerce. From personalisation through AI, to sustainable development and breaking into new markets, this report is your roadmap to success in this rapidly changing [...]