Smartphone use has considerably increased in the last few years: there are currently 2 billion users around the world and by 2020, 90% of the population will fit into this category.
The arrival of the smartphone has had an impact on how shoppers make purchases today: m-commerce represents 35% of global online sales. This new way of shopping is quickly gaining speed and is showing 300% higher growth than ecommerce.
Today we’re sharing an overview of the global m-commerce landscape, focusing on [...]
Read more