Leveraging AI to Personalise the Customer Experience: The Complete Guide

By Amandine Dujardin

Your Complete Guide to Leveraging AI to Personalise the Customer Experience

“AI”, “ChatGPT”, “prompt”, “Big Data”, “Gemini”: Are your LinkedIn feed or water cooler chats filled with discussions on the rise of AI? It’s on everyone’s lips!  Artificial intelligence is the talk of the town, from conversations over dinner to TV shows and across all business sectors…

Today, we’ll look at its impact on the online customer experience. From personalised product recommendations to real-time support and user sentiment analysis, AI is transforming [...]

The 5 key benefits of augmented reality in e-commerce

By Amandine Dujardin

What are the benefits of augmented reality in e-commerce in 2025?

Imagine a world where you can blur the lines between real and virtual, where your living room can become your own private showroom, and where you can try on a new pair of shoes without leaving the house. Welcome to 2025: the year that augmented reality (AR) went from science fiction to science fact! This technology is becoming an integral part of the international e-commerce landscape.

In this guide, we will [...]

Seven tips for an optimal multilingual SEO strategy

By Amandine Dujardin

Seven tips for a better multilingual SEO strategy

In e-commerce, selling your products worldwide represents a golden opportunity. But it doesn’t happen by magic! For your online store to benefit from optimal international visibility, you need to implement an efficient multilingual SEO strategy. Here are seven tips for creating an effective multilingual SEO ranking and promoting your e-commerce site worldwide.

What is multilingual SEO?

Multilingual SEO refers to the practices and techniques used to optimise a website in different languages. This allows [...]

E-tail Product Launch: Our Comprehensive Guide (2025)

By Amandine Dujardin

The golden rules for a successful e-tail product launch in 2025

The big day has arrived! It’s a wrap; the research, sampling, testing, and product design are done and dusted. It’s now behind you, and you’re finally ready to launch your e-tail product.

But it’s not all plain sailing — it’s crunch time with no room for error. One tiny slip-up, and despite your hard work, your new product will go unnoticed.

You’ll need to develop a solid launch strategy for your e-tail [...]

E-commerce and micro-moments: the complete guide (2025)

By Amandine Dujardin

Posted on 28/02/2025

E-commerce and micro-moments: how to constantly capture consumers’ attention

As an online seller, it’s difficult to predict when a customer will buy a product or service. Yet consumers often feel a sudden desire to order products. These are micro-moments. Today, we’re going to explain how to constantly capture the attention of  users and convert these critical moments into online sales.

 

What is a micro-moment?

Micro-moments are brief moments when consumers are suddenly looking for everything. They may be looking to:

find information about a [...]

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