E-commerce sites: how to attract Christmas traffic?

By Amandine Dujardin

How to attract traffic to your e-commerce site before Christmas

According to a study carried out in 2022 by Idéalo, the price comparison website, October is the best month to begin buying Christmas presents. And with good reason: prices are much better for consumers. A building set that costs €104 in October could cost €114 before Christmas.

For online store managers, there is not a minute to lose. Here’s how to attract traffic to your e-commerce site before Christmas!  

6 tips [...]

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Everything you need to know about social commerce in 2023

By Amandine Dujardin

How to use social commerce in 2023 “Where did you get those posters?” “From an ad I saw on Instagram.” “I want them too.”

This kind of interaction is becoming more common as social commerce booms. Social commerce sneaks onto our phones, directs us to a payment method faster and shows us brands we’ve never seen before.

For sellers, the advantage is that even small brands can take centre stage in this new market segment. So, how do you use social commerce in 2023?

What [...]

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Machine translation: 10 examples of errors

By Amandine Dujardin

The top 10 translation errors to avoid (+ examples)

Whether you’re a government agency, a start-up or an e-commerce site, translation errors can damage your reputation or even ruin it. Bad translations can lead to crises and/or embarrassment in any language pair. To illustrate this, we’ll take you through 10 examples of machine translation errors to avoid!

What are the most common machine translation errors?

Machine translation tools are very useful, saving professional translators valuable time. But it’s important to be aware of Read more

Click & Collect: what is it and how to set it up

By Amandine Dujardin

Click & Collect: what is it, what are the benefits, and how do you set it up?

Grocers, restaurants and other local shops are finding customers are more and more connected and demanding. To meet these new expectations, shop owners need to adapt by offering innovative solutions. One of them is Click & Collect. This post sets out what this is, its benefits and, most importantly, how to set up Click & Collect for your business.

What is Click & Collect?

Click & [...]

The 5 risks of machine translation

By Amandine Dujardin

5 reasons why you shouldn’t always rely on machine translation

Machine translation (MT) has two big advantages: it’s quick and it’s cheap. But be careful. Although this technology allows you to translate swathes of information in an instant, it does have its downsides. In this post, we explain why you shouldn’t always rely on machine translation.

What is machine translation?

Machine translation creates texts using enormous text corpuses available in multiple languages.

Originally, this service was deployed around 30 years ago by Microsoft, Apple [...]