Hyperlocal marketing: 5 strategies to employ
By Amandine Dujardin
Do you want to attract as many people as possible to your physical store (clothing store, household electricals shop, restaurant, hairdressing salon, etc.)? Local marketing is just what you need to achieve this. With local marketing, consumers will be able to find you by entering their search term followed by the words “near me” or “nearby”. In this post, we will define hyperlocal marketing, its challenges and the five strategies that need to be implemented.
What is hyperlocal marketing?
Read moreTop payment methods for e-commerce sites
By Amandine Dujardin
Top payment methods for e-commerce sites
Offering various payment solutions on your online store is like translating your product descriptions into different languages. Both help as many people as possible make a purchase without barriers getting in the way. Which payment methods are used most in the digital era? Which should you provide on your e-commerce site? And why is it so important to offer multiple payment methods? We answer your questions below…
Why provide various payment solutions?
There are many benefits [...]
Read moreConversational marketing: definition, advantages, examples
By Amandine Dujardin
Over recent months and years, conversational marketing has become a key part of effective communication strategies. Experienced Community Managers know that having conversations with clients tends to improve conversion and ROI. However, how can we communicate with our clientele, virtually in real time? What is the definition of conversational marketing? What are the advantages?
What is conversational marketing?
Conversational marketing is the logical successor to relationship marketing. It puts the emphasis on dialogues between brands and their customers, in real time.
The [...]
Read moreWhat are the main e-marketing trends for 2023?
By Amandine Dujardin
The 10 e-marketing trends to know for 2023
To maximise your results and the impact of your actions, make use of these 10 e-marketing trends to know for 2023. With these, your e-marketing strategy will be a sure-fire hit!
1. Inclusive marketing
Underrepresented and/or marginalised groups have had enough of being ignored by brands. Make sure to make your branding all-inclusive in order to give people a more welcoming space. We are talking in particular about:
👉 People with disabilities 👉 People who don’t meet [...]
Read moreHow to translate product descriptions
By Amandine Dujardin
How to translate product descriptions [complete guide]
For your product descriptions to be as attractive as possible, you need to make sure the original version is perfect. Once this is done, you can make them attractive in other languages too. It’s also important to think about SEO and make sure the source product descriptions and target product descriptions are optimised. In this post, we’ll explain how to translate your product descriptions, step by step.
1. Try some transcreation
Transcreation and translation are two [...]
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