The history and development of e-commerce worldwide

By Amandine Dujardin

The history of e-commerce: context, beginnings and evolution

We may feel like we have a complete understanding of e-commerce,  however, the history of this technological revolution is much richer and more complex than you might imagine. In this article, we’re offering you the chance to travel through time to discover the beginnings of e-commerce, its development and what can we expect next.

When did e-commerce begin? (beginnings)

The story of e-commerce began in the 1970s, well before the arrival of the Internet as [...]

How to get your e-commerce known with TikTok

By Amandine Dujardin

How can you make the most of TikTok to get your e-commerce known internationally?

95 minutes per day—that’s the average time TikTok users spend on the app, roughly twice as long as users of Instagram. As well spending more time on TikTok, users do more than simply entertain themselves on the platform. They use it as a search engine to find information and products they want to buy. Therefore, TikTok is a strategic place for spreading the news of your e-commerce, [...]

Google Shopping: why is it essential for e-commerce?

By Amandine Dujardin

Google Shopping: a real acquisition lever for e-merchants

It’s hard to imagine a successful e-commerce strategy today without Google Shopping. In just a few years, this platform has become a major acquisition lever for online retailers selling physical products (bags, furniture, fashion accessories, etc.). But how does Google Shopping work? And how can it help boost your sales? Here’s how to get started with Google Shopping as an online seller.

What is Google Shopping?

Invented in 2002, Google Shopping is a Google service [...]

Top five AI chatbots for e-commerce

By Amandine Dujardin

The 5 best AI chatbots for e-commerce in 2025

What can an AI chatbot do for your online store? A lot. It can help your customers find the right products for them, answer frequently asked questions, suggest other items to add to their order, and much more. It can supercharge your sales and transform the shopping experience in your online store. Which assistant should you choose ? Find out with our guide to the top 5 AI chatbots for e-commerce.

Why do [...]

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Cross-selling VS up-selling: the differences

By Amandine Dujardin

Cross-selling VS up-selling: Comparison 2025

Up-selling and cross-selling are two distinct but complementary sales tactics. They are both designed to help you increase revenue from your e-commerce shop. However, what are the main differences between these two strategies? And how can you make the best use of them? Below we bring you an exhaustive comparison between up-selling and cross-selling.

What is up-selling

Up-selling is a sales technique that involves encouraging customers to buy a more expensive version than their initial choice.

📌 For example: [...]