Leveraging AI to Personalise the Customer Experience: The Complete Guide

By Amandine Dujardin

Your Complete Guide to Leveraging AI to Personalise the Customer Experience

“AI”, “ChatGPT”, “prompt”, “Big Data”, “Gemini”: Are your LinkedIn feed or water cooler chats filled with discussions on the rise of AI? It’s on everyone’s lips!  Artificial intelligence is the talk of the town, from conversations over dinner to TV shows and across all business sectors…

Today, we’ll look at its impact on the online customer experience. From personalised product recommendations to real-time support and user sentiment analysis, AI is transforming [...]

The 5 key benefits of augmented reality in e-commerce

By Amandine Dujardin

What are the benefits of augmented reality in e-commerce in 2025?

Imagine a world where you can blur the lines between real and virtual, where your living room can become your own private showroom, and where you can try on a new pair of shoes without leaving the house. Welcome to 2025: the year that augmented reality (AR) went from science fiction to science fact! This technology is becoming an integral part of the international e-commerce landscape.

In this guide, we will [...]

Seven tips for an optimal multilingual SEO strategy

By Amandine Dujardin

Seven tips for a better multilingual SEO strategy

In e-commerce, selling your products worldwide represents a golden opportunity. But it doesn’t happen by magic! For your online store to benefit from optimal international visibility, you need to implement an efficient multilingual SEO strategy. Here are seven tips for creating an effective multilingual SEO ranking and promoting your e-commerce site worldwide.

What is multilingual SEO?

Multilingual SEO refers to the practices and techniques used to optimise a website in different languages. This allows [...]

E-tail Product Launch: Our Comprehensive Guide (2025)

By Amandine Dujardin

The golden rules for a successful e-tail product launch in 2025

The big day has arrived! It’s a wrap; the research, sampling, testing, and product design are done and dusted. It’s now behind you, and you’re finally ready to launch your e-tail product.

But it’s not all plain sailing — it’s crunch time with no room for error. One tiny slip-up, and despite your hard work, your new product will go unnoticed.

You’ll need to develop a solid launch strategy for your e-tail [...]

13 key global e-commerce stats every e-tailer should know

By Amandine Dujardin

Posted on 20/02/2025

E-commerce across the globe: 13 insightful stats for 2025

If becoming a leading global e-tailer tops your list, you’ll need to know exactly how it works. Why do customers choose one product over another? When customers need help, what’s their preferred method? What recent big changes have impacted e-commerce? We have compiled 13 key global e-tail statistics to help you conquer 2025. These should help you fine-tune your business strategy and boost your sales.

 

By 2029, the world will have 3.9 billion [...]

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