How to get your e-commerce known with TikTok

By Amandine Dujardin

How can you make the most of TikTok to get your e-commerce known internationally?

95 minutes per day—that’s the average time TikTok users spend on the app, roughly twice as long as users of Instagram. As well spending more time on TikTok, users do more than simply entertain themselves on the platform. They use it as a search engine to find information and products they want to buy. Therefore, TikTok is a strategic place for spreading the news of your e-commerce, [...]

Google Shopping: why is it essential for e-commerce?

By Amandine Dujardin

Google Shopping: a real acquisition lever for e-merchants

It’s hard to imagine a successful e-commerce strategy today without Google Shopping. In just a few years, this platform has become a major acquisition lever for online retailers selling physical products (bags, furniture, fashion accessories, etc.). But how does Google Shopping work? And how can it help boost your sales? Here’s how to get started with Google Shopping as an online seller.

What is Google Shopping?

Invented in 2002, Google Shopping is a Google service [...]

Top five AI chatbots for e-commerce

By Amandine Dujardin

The 5 best AI chatbots for e-commerce in 2025

What can an AI chatbot do for your online store? A lot. It can help your customers find the right products for them, answer frequently asked questions, suggest other items to add to their order, and much more. It can supercharge your sales and transform the shopping experience in your online store. Which assistant should you choose ? Find out with our guide to the top 5 AI chatbots for e-commerce.

Why do [...]

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Cross-selling VS up-selling: the differences

By Amandine Dujardin

Cross-selling VS up-selling: Comparison 2025

Up-selling and cross-selling are two distinct but complementary sales tactics. They are both designed to help you increase revenue from your e-commerce shop. However, what are the main differences between these two strategies? And how can you make the best use of them? Below we bring you an exhaustive comparison between up-selling and cross-selling.

What is up-selling

Up-selling is a sales technique that involves encouraging customers to buy a more expensive version than their initial choice.

📌 For example: [...]

Leveraging AI to Personalise the Customer Experience: The Complete Guide

By Amandine Dujardin

Your Complete Guide to Leveraging AI to Personalise the Customer Experience

“AI”, “ChatGPT”, “prompt”, “Big Data”, “Gemini”: Are your LinkedIn feed or water cooler chats filled with discussions on the rise of AI? It’s on everyone’s lips!  Artificial intelligence is the talk of the town, from conversations over dinner to TV shows and across all business sectors…

Today, we’ll look at its impact on the online customer experience. From personalised product recommendations to real-time support and user sentiment analysis, AI is transforming [...]