The 5 key benefits of augmented reality in e-commerce
By Amandine Dujardin
What are the benefits of augmented reality in e-commerce in 2025?
Imagine a world where you can blur the lines between real and virtual, where your living room can become your own private showroom, and where you can try on a new pair of shoes without leaving the house. Welcome to 2025: the year that augmented reality (AR) went from science fiction to science fact! This technology is becoming an integral part of the international e-commerce landscape.
In this guide, we will [...]
Read moreSeven tips for an optimal multilingual SEO strategy
By Amandine Dujardin
Seven tips for a better multilingual SEO strategy
In e-commerce, selling your products worldwide represents a golden opportunity. But it doesn’t happen by magic! For your online store to benefit from optimal international visibility, you need to implement an efficient multilingual SEO strategy. Here are seven tips for creating an effective multilingual SEO ranking and promoting your e-commerce site worldwide.
What is multilingual SEO?
Multilingual SEO refers to the practices and techniques used to optimise a website in different languages. This allows [...]
Read moreE-tail Product Launch: Our Comprehensive Guide (2025)
By Amandine Dujardin
The golden rules for a successful e-tail product launch in 2025
The big day has arrived! It’s a wrap; the research, sampling, testing, and product design are done and dusted. It’s now behind you, and you’re finally ready to launch your e-tail product.
But it’s not all plain sailing — it’s crunch time with no room for error. One tiny slip-up, and despite your hard work, your new product will go unnoticed.
You’ll need to develop a solid launch strategy for your e-tail [...]
Read moreE-commerce and micro-moments: the complete guide (2025)
By Amandine Dujardin
E-commerce and micro-moments: how to constantly capture consumers’ attention
As an online seller, it’s difficult to predict when a customer will buy a product or service. Yet consumers often feel a sudden desire to order products. These are micro-moments. Today, we’re going to explain how to constantly capture the attention of users and convert these critical moments into online sales.
What is a micro-moment?
Micro-moments are brief moments when consumers are suddenly looking for everything. They may be looking to:
find information about a [...] Read more2025 e-commerce calendar: key dates and events
By Amandine Dujardin
2025 e-commerce Calendar: Key dates for your diary!
Every calendar year is dotted with dates when companies can boost their e-sales. To help you keep on top of these spikes in sales and plan your e-shop inventory, we’ve got a little gift for you. Here’s a month-by-month list of the key 2025 e-commerce dates. Can’t wait to woo your customers with amazing discounts and bumper sales? Get those pens ready!
Key e-commerce dates in January 2025
January: start of the winter sales
European [...]
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