How to translate product descriptions [complete guide]

By Amandine Dujardin

For your product descriptions to be as attractive as possible, you need to make sure the original version is perfect. Once this is done, you can make them attractive in other languages too. It’s also important to think about SEO and make sure the source product descriptions and target product descriptions are optimised. In this post, we’ll explain how to translate your product descriptions, step by step.

1. Try some transcreation

Transcreation and translation are two different things. Transcreation is a neologism [...]

The future of translation: on and offline

By Amandine Dujardin

Type “future of translation” into a search engine and you’ll be presented with pessimistic articles questioning whether translators and interpreters will all be unemployed in a few years and whether machines will completely replace human translators. But what is the situation actually like? Is machine translation (MT) really putting thousands of jobs at risk?

Here is what we know about the future of translation on and offline!

What does the future of translation look like?

In our digital times, businesses don’t have a [...]

Summer 2018 Press Review : Brazil, Ecommerce Optimisation and Expansion Strategy

By Ludivine Chotard

July is already coming to an end, and if you are lucky (like some of us at TextMaster!), you’ve already left or will soon go on holiday. And, yes, we have all deserved a little rest after this intense half-year that was full of changes in the e-commerce and international development sector. But it’s always good to stay up to date!

To keep you informed of the latest market news, and to learn more about the [...]