PIM: the essential tool to deploy your e-commerce internationally

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With the growth of online sales channels and the easing of restrictive regulations, retailers are facing less barriers than ever to sell abroad, especially in the European Union. Still, you must seem to be as local as possible in order to effectively address an international audience. To do this, you’ll need to manage your product information in the most efficient way. Find out in this article why using a PIM (a Product Information Management System) allows you to optimize how you handle your product information during your international deployment!

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What are the main challenges for crossborder ecommerce?

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Advancements in technology have played a huge role in crossborder e-commerce growth. Recent technology advancements have:

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Top Blogposts 2017: what you liked on the blog last year about international expansion

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Here it is, 2018 has begun! Before discovering new blogposts on international development, cross-border e-commerce and translation, check out our top 10 most popular articles on the blog in 2017. These 10 articles have aroused your curiosity and critical thinking, and are worth (re)discovering!

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Scaling your Localisation through Technology

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Today’s e-commerce figures show an enormous opportunity for retailers who are willing and ready to take on new markets. But to develop your sales and increase your visibility abroad, you have to face a major challenge: scaling and managing your product information.

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Localising your website: the 8 mistakes to avoid

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Decided to localise your website rather than just have it translated? Then you’ve already taken the first step towards a great international business development strategy. Next, it’s all about organisation: tackle the project stages in the right order, tick off the items on the key elements checklist one by one…and avoid the most common pitfalls: those mistakes which will have your target running for the hills rather than having anything more to do with you. Successful localisation guarantees expansion!

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