GUEST-CONTRIBUTED ARTICLE

If your company expands and becomes internationally active, the localisation of your website will be next on the agenda. There is much more to be taken into consideration here than just the linguistic adaptation. Pay attention to key factors and create a good international website and homepage by heeding the following tips.

Bill Gates was the first to say it, and today everyone agrees: “Content is king.” These days, establishing a content marketing strategy is an obvious step for many business. The benefits of content marketing are proven: it adds a certain weight to the name and legitimacy of a company within its industry.

The statistics speak for themselves: videos have become the preferred communication channel between companies and consumers:

Ahead of the Davos Forum, a few days ago in Versailles, the “Choose France Summit” took place. This was an opportunity for French president Emmanuel Macron to meet the heads of various multinationals and promote “Made in France”.

So your website has been translated into English, surely now you can reach consumers worldwide? Big Mistake: almost 75% of people using the Internet don’t speak English. Spanish, German, Mandarin, Portuguese, Italian, Dutch… on the Internet language is the only barrier that still exists. Translating your website into several languages is therefore essential and it isn’t to be taken lightly.