How do customer reviews impact e-commerce?
By Amandine Dujardin
The impact of customer reviews in e-commerce
The e-commerce sector is continuing to expand, with increasing numbers of purchases every year. The European B2C e-commerce market was worth 718 billion euros in 2021, and this figure has been constantly growing since 2016! But as more online stores open, customers are finding it harder to choose between them. This is where customer reviews come in. In this post, we’ll consider the impact of customer reviews in e-commerce.
The role of customer reviews [...] Read more
Optimising your e-commerce site for m-commerce
By Amandine Dujardin
M-commerce: why is mobile optimisation important for e-commerce sites?
According to a 2022 Insider Intelligence report, m-commerce retail sales reached 359.32 billion dollars in 2021. And the experts believe this figure will double by 2025. With growth forecasts like this, it’s sensible to pull out all the stops to attract mobile buyers. After all, 35% of e-commerce turnover comes from mobile sales and, with 5G being rolled out, this percentage won’t be decreasing any time soon!
So, here is why [...]
Read moreEverything you need to know about social commerce in 2023
By Amandine Dujardin
How to use social commerce in 2023 “Where did you get those posters?” “From an ad I saw on Instagram.” “I want them too.”
This kind of interaction is becoming more common as social commerce booms. Social commerce sneaks onto our phones, directs us to a payment method faster and shows us brands we’ve never seen before.
For sellers, the advantage is that even small brands can take centre stage in this new market segment. So, how do you use social commerce in 2023?
What [...] Read more
AI, ChatGPT and translation: the complete guide
By Amandine Dujardin
How AI is revolutionising the translation sector
Artificial Intelligence (AI) has transformed a range of sectors, such as healthcare, recruitment, insurance and… translation. AI has made translating legal documents, websites, and user manuals much quicker. This access to AI is therefore good news for translators. However, there are risks involved in using AI in translation. Let’s take a look at them together!
AI-based machine translation tools
There are two kinds of AI-based machine translation tools:
neural machine translation (NMT) tools statistical machine translation (SMT) [...] Read moreFive French HealthTech Start-ups to watch
By Steffy Zameo
The booming HealthTech ecosystem is creating highly-skilled jobs (85% of HealthTech firms rely on subcontracting and 84% of those enterprises play to hire in 2021). The sector aims to revolutionize and improve the daily life of patients and healthcare professionals.
As of 2021, France has 2000 HealthTech start-ups. The total turnover generated by the sector was approximately 800 million euros in 2019, which works out to 2.2 million euros in turnover per company.
The pandemic only accentuated the significance of this industry, [...]
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