Why you should translate your e-commerce website now
By Amandine Dujardin
Why you should translate your e-commerce website
You already sell your products online, so selling them internationally should be easy, right? That’s the idea, anyway. In practice, your website needs to be translated into different languages to reach those international audiences. Even though your website is technically accessible from all four corners of the world, it will not generate any sales if visitors cannot read the product information and sales pages.
Customer comprehension is obviously crucial, but there are actually several other [...]
Read moreThe impact of AI on the translation process
By Amandine Dujardin
The impact of AI on the translation process
AI is having a major impact on all business sectors. And this includes translation. Thanks to artificial intelligence, professional translators are working faster and faster when they translate books, documents, blog posts and more. But what impact is AI having on the translation process? In this post, we’ll explore the role, benefits and limits of AI in translation.
AI’s role in translation
AI-powered translation tools can translate large amounts of data using advanced machine learning [...]
Read moreHow do customer reviews impact e-commerce?
By Amandine Dujardin
The impact of customer reviews in e-commerce
The e-commerce sector is continuing to expand, with increasing numbers of purchases every year. The European B2C e-commerce market was worth 718 billion euros in 2021, and this figure has been constantly growing since 2016! But as more online stores open, customers are finding it harder to choose between them. This is where customer reviews come in. In this post, we’ll consider the impact of customer reviews in e-commerce.
The role of customer reviews [...] Read more
Top 5 e-commerce platforms for beginners
By Amandine Dujardin
The top e-commerce platforms can be used to create an online store easily and at low cost. This is their main role. But with so many options on the market, it’s hard to choose which is right for you. To help, we’ve analysed the e-commerce platforms out there, their features, their pricing and what they excel at to draw up the list of the best e-commerce platforms for beginners in 2023!
Which criteria should you consider when choosing an e-commerce platform?
1. [...] Read more
Everything you need to know about social commerce in 2023
By Amandine Dujardin
How to use social commerce in 2023 “Where did you get those posters?” “From an ad I saw on Instagram.” “I want them too.”
This kind of interaction is becoming more common as social commerce booms. Social commerce sneaks onto our phones, directs us to a payment method faster and shows us brands we’ve never seen before.
For sellers, the advantage is that even small brands can take centre stage in this new market segment. So, how do you use social commerce in 2023?
What [...] Read more
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