Leveraging AI to Personalise the Customer Experience: The Complete Guide
By Amandine Dujardin
Your Complete Guide to Leveraging AI to Personalise the Customer Experience
“AI”, “ChatGPT”, “prompt”, “Big Data”, “Gemini”: Are your LinkedIn feed or water cooler chats filled with discussions on the rise of AI? It’s on everyone’s lips! Artificial intelligence is the talk of the town, from conversations over dinner to TV shows and across all business sectors…
Today, we’ll look at its impact on the online customer experience. From personalised product recommendations to real-time support and user sentiment analysis, AI is transforming [...]
Read moreThe future of e-commerce explained [Study by TextMaster x Acolad]
By Amandine Dujardin
What will e-commerce of the future look like? [A study by TextMaster x Acolad]
E-commerce is evolving faster than ever and the rules of the game are changing with AI, internationalisation, a Customer Centric approach, Social Commerce, and more. You have to keep up! TextMaster and Acolad have carried out an exhaustive study on the future of e-commerce. From personalisation through AI, to sustainable development and breaking into new markets, this report is your roadmap to success in this rapidly changing [...]
Read moreAutomating your web page translation: a guide
By Amandine Dujardin
How to automate web page translation
The first step in launching cross border e-commerce is translating your website into different languages. In fact, research shows that 65% of web users prefer reading content in their native language rather than a foreign language. But here’s the thing: for e-commerce site managers, translating web pages involves a cost in terms of time and money. Fortunately, it is possible to save time by automating the translation of your website. We explain how!
Choose [...] Read more
E-commerce & augmented reality: the complete guide
By Amandine Dujardin
E-commerce and augmented reality: good practice
If you were around when the first mobile phones made their appearance, there’s a good chance that you might feel overwhelmed by artificial intelligence, virtual fitting and styling, augmented reality (AR), etc. Even if all these new technologies seem difficult to understand, they represent real business opportunities for e-tailers.
So, without delay, here’s how to make the most of augmented reality in e-commerce.
What is augmented reality?
Augmented reality is an emerging technology that changes the [...]
Read moreWhy you should translate your e-commerce website now
By Amandine Dujardin
Why you should translate your e-commerce website
You already sell your products online, so selling them internationally should be easy, right? That’s the idea, anyway. In practice, your website needs to be translated into different languages to reach those international audiences. Even though your website is technically accessible from all four corners of the world, it will not generate any sales if visitors cannot read the product information and sales pages.
Customer comprehension is obviously crucial, but there are actually several other [...]
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