David Mingeon, CEO of Havas Paris, reported on the results of the Shopper Observer study in the opening session of Paris Retail Week. It’s an opportunity to learn more about consumer behaviour, expectations and needs and the major trends retailers will have to follow to stay on track. These 5 major retail trends for 2019 mark the beginning of the Smart Phygital era!
Read moreJuly is already coming to an end, and if you are lucky (like some of us at TextMaster!), you’ve already left or will soon go on holiday. And, yes, we have all deserved a little rest after this intense half-year that was full of changes in the e-commerce and international development sector. But it’s always good to stay up to date!
Read moreWe’ve already devoted a blog post to business culture and the challenges that await companies around this issue when they develop internationally (read it here). Today, based on a study carried out by Christine Congdon and Catherine Gall for Steelcase and published in the Harvard Business Review, let’s take a look at the different types of business culture that exist across 11 countries.
Read moreAll good things must come to an end… and so must the World Cup! After almost a month of competition and a lot of surprises, the final game will take place this Sunday 15th at the Loujniki Stadium in Moscow (starting at 4pm BST).
Read moreSummer’s here, so that means it’s time for Music Festivals! Instead of giving you a potted history (not very exciting for a blog post), we’ve decided to offer you a selection of the most innovative, original and effective start-ups in Music Tech, as we have before for other sectors. No bum notes – GUARANTEED!
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