Over the years, social media has become a key channel of communication and is playing an increasingly important role in businesses’ content marketing strategies. However, its use in B2B is not yet as widespread as in the B2C sector. However, social media channels are a genuine boost for advertising. They offer numerous advantages: they help you develop your brand’s online image, build your reputation and therefore generate contacts, attract prospects to products and/or services, and lastly, create customer loyalty.

Last year, Europe represented 30% of e-commerce revenue worldwide with the United Kingdom, France and Spain in the lead.

We previously discussed the future of e-commerce and climate protection in the articles such as “5 major retail trends for 2020”, where we addressed the theme of sustainable development. The testimonials of several entrepreneurs during Paris Retail Week showed that the ecological vision of brands was one of the main themes of the event’s conferences, as was the case at the K5 in Berlin. Climate protection is therefore undeniably one of the major concerns of retail and e-commerce players.

As in years past, David Mingeon, Deputy CEO of Havas Paris, presented the results of the Shopper Observer study during the opening plenary session of Paris Retail Week. For those in attendance, this was the perfect chance to learn more about the benefits and advantages of physical stores, which are no longer just for showcasing products but are genuine ambassadors of their brands. As “Places of Truth,” stores must be environmentally friendly and efficient, while paving the way for a retail market that is dedicated to tackling society’s most important issues. David Mingeon and four CEOs discussed the new balance between physical and digital retail.

Translating your website is no longer an afterthought. Some 55% of consumers only buy from websites in their native language and today’s businesses are paying a lot more attention to the translation and localization of their websites. But why would you want to be like everyone else? As Quebecois poet and writer Monique Bosco so elegantly said, “True wealth is discreet.” So, you should be discreet! Being liked by everyone amounts to being liked by absolutely anyone, so stop trying to please others and just be yourself. Your company is operating in a constantly changing market within a highly competitive environment. Most companies are trying to boost their market share and their sales volume with specific growth strategies that include, in particular, translating their websites. But do you really need to grow your business? Read on to discover four extremely reasons why you shouldn’t translate your website.