Why isn’t Google Translate SEO-friendly?
By Amandine Dujardin
Only humans are capable of writing web content. Despite the impressive advances made by new technology, it’s not yet ready to replace us in this area. When it comes to translating a blog post, it’s not enough to use Google Translate, Reverso or DeepL if you want to rank high on SERPs (Search Engine Results Pages). Keywords, logical connectors and all the specifics of the target language must be considered.
In this post, we’ll explain why using Google Translate can adversely [...]
Read moreHow to attract traffic to your website: Four cost-free methods
By Emmanuel de Saint Jean
Your sales conversion rate is proportional to the traffic generated to your online store.
Web traffic impacts the turnover generated by your e-business in the same way that physical location is key in attracting customers for bricks-and-mortar shops.
There are certain cost-free methods you can use to boost traffic to your online shop for free. Here are four tried-and-tested ways of attracting prospects:
1. Content marketing:
Content marketing is a powerful way of generating traffic to your online store. It consists of creating high-quality [...]
Read moreHow To Translate a Shopify store with Langshop and TextMaster
By Steffy Zameo
What is LangShop?
LangShop is an app for translating Shopify stores. Its main feature is fast automatic translation using several translation drivers. The app supports 241 languages and allows automatic translation for most of these languages. It also has different features for localizing and optimizing websites for international SEO.
Automatic translation is fast and allows a large amount of content to be translated in a short time. However, it’s not perfect and can’t be compared with professional translation work. Consequently, some [...]
Read moreThe TextMaster API for SAP Hybris: simplify the distribution of your product catalogue on the international stage
By Ludivine Chotard
SAP Hybris: the essential omnichannel Product Information Management tool
SAP Hybris is a Product Information Management tool (PIM). From the multichannel distribution of catalogue products to personalisation and the management and processing of orders, SAP Hybris enables you to manage the many challenges retailers face.
This is why TextMaster has developed an integration tool that enables retailers to easily translate their product information using SAP Hybris.
Read moreTranslate your Drupal website with the TextMaster API
By Ludivine Chotard
What is Drupal?
Drupal is a free and open-source content management system (CMS). Its flexibility enables it to meet the vast majority of market needs: institutional websites, community websites, commercial websites, blogs, intranets, etc.
With its solid, extensive and comprehensive platform, Drupal makes it possible to quickly and easily get a functional website up and running online. And for the more experienced, there are numerous optional modules available that can be completely customised by developers.
With [...]
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