Find the idea scary? No need: setting up in Russia is by no means impossible. Any entrepreneur can get to grips with the market: just stick to a few rules to make sure everything goes smoothly. Still not entirely convinced? Then read these six reasons to set up in Russia…

From natural beauty in Asia and men’s grooming in Latin America to organic products in the United States and custom fragrances in the Middle East, each region of the world has its own beauty demands and cultural sensibilities. Where and how should cosmetic brands export? Should they systematically adapt or capitalise on the unique know-how of their country? Will they find a market on the continent they choose? Our analysis.

Do you know what a “burger menu” is? Are you familiar with the latest trends in website design? Do you use tools like Colour Paletton or UI Gradients to choose the most trendy colour combinations? All these elements are part of your site design and have a direct impact on the User Experience. In recent years, thanks to the guidelines created by major web players and UX uniformisation by sector of activity, standardisation has been the rule. Here are some striking examples of the standardisation of User Experience internationally!

When it comes to the luxury sector, France doesn’t have much to worry about. Topping the table with a 25% global market share, the country’s high-end brands like Dior, Louis Vuitton, Chanel and Hermès set the tone for the rest of the international luxury market.

On the 6th of November it’s that time again: US citizens are heading to the voting booth. The mid-term elections are just around the corner, and while Americans won’t be voting for their president, they will be voting on the House of Representatives and a third of the Senate. As always with US elections, this event is certain to make waves in the media. Furthermore, this is an opportunity to draw certain conclusions about those who are currently in office. As early as his inauguration, Trump has been a polarising president and a cause of turmoil on the international market with his ‘America First’ strategy.