On the 6th of November it’s that time again: US citizens are heading to the voting booth. The mid-term elections are just around the corner, and while Americans won’t be voting for their president, they will be voting on the House of Representatives and a third of the Senate. As always with US elections, this event is certain to make waves in the media. Furthermore, this is an opportunity to draw certain conclusions about those who are currently in office. As early as his inauguration, Trump has been a polarising president and a cause of turmoil on the international market with his ‘America First’ strategy.

It’s a term that has been bandied about quite a lot in recent years, but few of us can actually define it or describe its benefits: User Experience, or UX. Yet virtually every company ‒ sometimes without even knowing it ‒ optimises it or neglects it. To better explain exactly what User Experience is, what is at stake and why you should constantly strive to optimise it as part of an international content strategy, UX-Republic and TextMaster have pooled their knowledge to publish this e-book looking at UX and content on an international scale!

In the context of internationalisation and expansion, native ads present an attractive possibility to skilfully tackle the specific characteristics of a given market. Native advertising offers a form of advertising which appears “natural” and has long served as a key tool in the repertoire of successful marketers seeking to recruit new customer bases or reactivate existing customer databases. The predictions speak for themselves: according to Alex McIlvenny, the UK Country Manager of Ligatus, the budget allocated to native ads in Europe is set to reach up to €13 billion by 2020.

As Europe’s leading online and mobile restaurant booking site, TheFork offers restaurant owners a full range of tools to help them manage their reservations, grow their revenue and build customer loyalty. Created in 2007, the French company has been part of the American group TripAdvisor since 2014. With more than 50,000 partner restaurants in 4,000 cities and 11 countries, TheFork has a distinctly international presence.

Whether you’re a seasonal rental travel agency that manages a mobile application connecting travellers around the entire world or something else entirely… Whatever your concept, there are some basics you must take into account if you want to get started in international tourism. A sector with strong growth worldwide, tourism is full of business opportunities with 7% average progression per year. But it is also a sector subject to many variations dependent on the season, politics/economics, new travel destination expectations from the general public and the latest trends in concepts… So how do you get started in international tourism?