Established more than 125 years ago, Petit Bateau is a French children’s clothing brand. With 4,700 points of sale in more than 80 countries, the brand achieves almost 50% of its turnover from international markets, primarily in Western Europe and Asia. This iconic French brand therefore faces various challenges, in particular in creating and updating its multilingual content.

Find the idea scary? No need: setting up in Russia is by no means impossible. Any entrepreneur can get to grips with the market: just stick to a few rules to make sure everything goes smoothly. Still not entirely convinced? Then read these six reasons to set up in Russia…

From natural beauty in Asia and men’s grooming in Latin America to organic products in the United States and custom fragrances in the Middle East, each region of the world has its own beauty demands and cultural sensibilities. Where and how should cosmetic brands export? Should they systematically adapt or capitalise on the unique know-how of their country? Will they find a market on the continent they choose? Our analysis.

Do you know what a “burger menu” is? Are you familiar with the latest trends in website design? Do you use tools like Colour Paletton or UI Gradients to choose the most trendy colour combinations? All these elements are part of your site design and have a direct impact on the User Experience. In recent years, thanks to the guidelines created by major web players and UX uniformisation by sector of activity, standardisation has been the rule. Here are some striking examples of the standardisation of User Experience internationally!

When it comes to the luxury sector, France doesn’t have much to worry about. Topping the table with a 25% global market share, the country’s high-end brands like Dior, Louis Vuitton, Chanel and Hermès set the tone for the rest of the international luxury market.