This is a partner article from the Händlerbund e-commerce association and was written by legal editor Melvin Dreyer. Discover everything you need to know about the main legislation changes for European e-commerce in 2020.

Over the years, social media has become a key channel of communication and is playing an increasingly important role in businesses’ content marketing strategies. However, its use in B2B is not yet as widespread as in the B2C sector. However, social media channels are a genuine boost for advertising. They offer numerous advantages: they help you develop your brand’s online image, build your reputation and therefore generate contacts, attract prospects to products and/or services, and lastly, create customer loyalty.

Last year, Europe represented 30% of e-commerce revenue worldwide with the United Kingdom, France and Spain in the lead.

We previously discussed the future of e-commerce and climate protection in the articles such as “5 major retail trends for 2020”, where we addressed the theme of sustainable development. The testimonials of several entrepreneurs during Paris Retail Week showed that the ecological vision of brands was one of the main themes of the event’s conferences, as was the case at the K5 in Berlin. Climate protection is therefore undeniably one of the major concerns of retail and e-commerce players.

As in years past, David Mingeon, Deputy CEO of Havas Paris, presented the results of the Shopper Observer study during the opening plenary session of Paris Retail Week. For those in attendance, this was the perfect chance to learn more about the benefits and advantages of physical stores, which are no longer just for showcasing products but are genuine ambassadors of their brands. As “Places of Truth,” stores must be environmentally friendly and efficient, while paving the way for a retail market that is dedicated to tackling society’s most important issues. David Mingeon and four CEOs discussed the new balance between physical and digital retail.