Over the last few weeks, we’ve been busy preparing (with our friends at Creads) a new resource for marketers that we hope will improve your marketing and make your life easier. Today, we have more tools than ever before to reach out to new audiences, engage customers and measure our results. While that’s all well and good, learning and keeping track of so many new tools can be pretty stressful. That’s why we’ve done the work for you and put together a list of 20 tools you should use to boost your marketing activities in 2015.

The age-old question creeps up when companies start looking at international markets: should I create custom content for each market or just write one text and translate it into many languages? Unfortunately, we don’t have a one-size-fits-all answer, but we do have a handy checklist that you can use to better understand which option works best for you.

A note from the TextMaster Team: This is the second part of our series with Transifex on how to localization. For the first post on software localization, click here.

Imagine you head into your local clothing store and start browsing the sweater section. A salesperson walks up to you and says, “Knit sweater. 100% organic cotton. Navy blue. Sizes XS to XL”, then turns around and disappears. If that sounds weird in reality, why would it be any better for your product descriptions on your online store?

This past year, we’ve had many requests from our customers to integrate with their favorite website and mobile app creation tools like WordPress and PrestaShop. Our team has been working hard at integrating our services into these tools and today, we’re happy to tell you about our latest partnership with the popular localization platform PhraseApp.