If you are a lover of mountains and outdoor sports, you are sure to have heard of Snowleader. Created in 2008 in Annecy by two friends who were passionate about sport, the French startup sells sports items online in three areas: snow, urban and outdoors. Today, Snowleader has almost 300 brand partners, over 12,000 products and is in 8 countries with 30% of its turnover coming from international sales.

Bill Gates was the first to say it, and today everyone agrees: “Content is king.” These days, establishing a content marketing strategy is an obvious step for many business. The benefits of content marketing are proven: it adds a certain weight to the name and legitimacy of a company within its industry.

The statistics speak for themselves: videos have become the preferred communication channel between companies and consumers:

Ahead of the Davos Forum, a few days ago in Versailles, the “Choose France Summit” took place. This was an opportunity for French president Emmanuel Macron to meet the heads of various multinationals and promote “Made in France”.

So your website has been translated into English, surely now you can reach consumers worldwide? Big Mistake: almost 75% of people using the Internet don’t speak English. Spanish, German, Mandarin, Portuguese, Italian, Dutch… on the Internet language is the only barrier that still exists. Translating your website into several languages is therefore essential and it isn’t to be taken lightly.