3 Key Strategies for Getting Buy-In for Localization

By

Localization managers play a central role in positioning localization as a key business strategy. Here’s how to secure buy-in from all stakeholders.

Read more

France’s 10 most popular e-commerce websites [2022]

By

When you think about e-commerce in France, brands like Cdiscount, Le Bon Coin and Vinted spring to mind. And with good reason: these three are e-commerce giants. So, clearly we’re going to mention them here. But the main thing we’re going to focus on is the reasons for their success How did these 10 hugely popular e-commerce websites become so loved by consumers?

Read more

8 tried and tested e-commerce strategies for creating brand loyalty

By

So, you’ve just launched your e-commerce website and you’re pretty pleased with the result. Better still, you’ve just processed your first online sale. Congratulations! What’s your next step? Ensuring your customers return for more purchases and avoid them buying from a marketplace or competitor website. Give these 8 e-commerce brand loyalty strategies a try!

Read more

4 SEO tips to help you optimise your e-commerce website product pages

By

Of all the sections making up your website, the product pages are the most important. The most common mistake marketers make with their e-commerce websites is that of either neglecting the product page entirely or simply copying and pasting the product description provided by the manufacturer.

Read more

5 Translation Tips for Marketing Managers to Grow your eCommerce Platform

By

Growing an eCommerce platform as a marketing manager via translation is far from easy. Where do you start? Hiring? Managing? Getting the right tools? We understand all of this can be overwhelming, so, here are 5 translation tips to get you started!

Read more