Seven top tips to turbocharge your online sales over the summer

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For many online sellers, summer signals a drop in sales. Although, if you sell parasols and sunscreen, you should be alright. However, it’s quite likely that you’ll need to increase traffic to your website over the summer months. After all, most of your customers are lazing around in the sun, not glued to their smartphones

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The Top 10 Digital Marketing Tools

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If you want to keep your competitive edge in the marketing sector today, you have no choice but to surround yourself with experienced people and use high-quality software and apps. If these are your current objectives, read on. Here are the 10 best digital marketing tools of the moment. Which one is your favourite?

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AI, ChatGPT and translation: the complete guide

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Artificial Intelligence (AI) has transformed a range of sectors, such as healthcare, recruitment, insurance and… translation. AI has made translating legal documents, websites, and user manuals much quicker. This access to AI is therefore good news for translators. However, there are risks involved in using AI in translation. Let’s take a look at them together!

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How to make your e-commerce website stand out

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In the US, the total e-commerce sales for 2022 were estimated at $1,034.1 billion, an increase of 7.7% from 2021, while in the UK, the most lucrative e-commerce market in Europe, we have observed nearly 60 million e-commerce users in 2022. And, as is often the case, increased demand has gone along with increased supply. So, how do you make your e-commerce website stand out?

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8 ways to promote your online store

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Working on your SEO (Search Engine Optimisation) strategy isn’t the only thing you can do to promote your online store. In this article, we’ll explain the best ways to attract people to your e-commerce site. Not only will we teach you how to generate traffic to your website, we’ll go through how to get the most from your acquisition channels.

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