How do you keep your corporate culture if you expand internationally?

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A performance driver in a globalisation strategy, corporate culture is, however, often forgotten. The goal? To enrich it. The risk? It gets diluted! Here is a little guide to the essentials from a specialist in company values, Amélie Fenzy, from Valeurs&Valeur.

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3 challenges that technology allows you to overcome to accelerate your international time-to-market

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70% of online buyers have made a purchase on a foreign site according to the Pitney Bowes Global E-commerce Report 2017. Cross-border e-commerce is therefore no longer just an option for e-retailers: international selling, more than an opportunity, is becoming an essential stage in the growth of an online site. But selling in new markets raises various challenges relating to international time-to-market for products in different countries.

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A short history of the evolution of translation technologies

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Although translation is a job which requires human input, over the last few years translation tools and technologies have really come into their own. With the appearance of neural translation, artificial intelligence has made a rather grand entrance onto the market. Read this article and follow the evolution of translation technologies, a necessity in today’s world if you want to optimise your translation budget, reduce your time to market and increase productivity.

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Website localisation: tips for a homepage that is successful on a global scale

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GUEST-CONTRIBUTED ARTICLE

If your company expands and becomes internationally active, the localisation of your website will be next on the agenda. There is much more to be taken into consideration here than just the linguistic adaptation. Pay attention to key factors and create a good international website and homepage by heeding the following tips.

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How Snowleader doubled its international turnover with TextMaster

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If you are a lover of mountains and outdoor sports, you are sure to have heard of Snowleader. Created in 2008 in Annecy by two friends who were passionate about sport, the French startup sells sports items online in three areas: snow, urban and outdoors. Today, Snowleader has almost 300 brand partners, over 12,000 products and is in 8 countries with 30% of its turnover coming from international sales.

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