How to attract traffic to your website: Four cost-free methods

By

Your sales conversion rate is proportional to the traffic generated to your online store.

Read more

E-commerce: how to take advantage of negative reviews

By

These days, clients can quickly assess a product, service or buying experience online. And that’s a good thing! Consumers can imagine what a purchase would be like, read credible comments about other people’s experiences and make use of known facts. This all contributes to their decision to buy (or not buy). But what should you do if you have negative reviews? How can you take advantage of them as an e-commerce seller? Read on to find out!

Read more

3 Key Strategies for Getting Buy-In for Localization

By

Localization managers play a central role in positioning localization as a key business strategy. Here’s how to secure buy-in from all stakeholders.

Read more

France’s 10 most popular e-commerce websites [2022]

By

When you think about e-commerce in France, brands like Cdiscount, Le Bon Coin and Vinted spring to mind. And with good reason: these three are e-commerce giants. So, clearly we’re going to mention them here. But the main thing we’re going to focus on is the reasons for their success How did these 10 hugely popular e-commerce websites become so loved by consumers?

Read more

8 tried and tested e-commerce strategies for creating brand loyalty

By

So, you’ve just launched your e-commerce website and you’re pretty pleased with the result. Better still, you’ve just processed your first online sale. Congratulations! What’s your next step? Ensuring your customers return for more purchases and avoid them buying from a marketplace or competitor website. Give these 8 e-commerce brand loyalty strategies a try!

Read more