Website localisation: tips for a homepage that is successful on a global scale

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GUEST-CONTRIBUTED ARTICLE

If your company expands and becomes internationally active, the localisation of your website will be next on the agenda. There is much more to be taken into consideration here than just the linguistic adaptation. Pay attention to key factors and create a good international website and homepage by heeding the following tips.

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How Snowleader doubled its international turnover with TextMaster

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If you are a lover of mountains and outdoor sports, you are sure to have heard of Snowleader. Created in 2008 in Annecy by two friends who were passionate about sport, the French startup sells sports items online in three areas: snow, urban and outdoors. Today, Snowleader has almost 300 brand partners, over 12,000 products and is in 8 countries with 30% of its turnover coming from international sales.

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5 ways technology can help create content with more marketing impact

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Bill Gates was the first to say it, and today everyone agrees: “Content is king.” These days, establishing a content marketing strategy is an obvious step for many business. The benefits of content marketing are proven: it adds a certain weight to the name and legitimacy of a company within its industry.

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How to facilitate the translation of your video subtitles

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The statistics speak for themselves: videos have become the preferred communication channel between companies and consumers:

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#ChooseFrance: what are countries doing to attract foreign investment?

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Ahead of the Davos Forum, a few days ago in Versailles, the “Choose France Summit” took place. This was an opportunity for French president Emmanuel Macron to meet the heads of various multinationals and promote “Made in France”.

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