Imagine you head into your local clothing store and start browsing the sweater section. A salesperson walks up to you and says, “Knit sweater. 100% organic cotton. Navy blue. Sizes XS to XL”, then turns around and disappears. If that sounds weird in reality, why would it be any better for your product descriptions on your online store?

We’re always looking for ways to make your life easier. Today, we’re releasing three new video tutorials for launching your first translation, copywriting and proofreading projects.

Creating a multilingual online store is a crucial step in accessing international markets. While foreign customers are more willing than ever to shop online, you need to make sure that your website is optimized for your local audience. That’s why we’re compiling our list of the best resources (tools, tips and tutorials) for translating your online store:

You’ve invested a lot in your company’s website – hired the best web designer, found an amazing content writer, and managed to make visitors flock to your site. So why is it that you’re not having the same impact with international customers? Let’s see if you’re making one (or more) of the top 5 translation mistakes that could be losing you customers.

Smartphone use has considerably increased in the last few years: there are currently 2 billion users around the world and by 2020, 90% of the population will fit into this category.