Following a lot of demand from our ecommerce customers, we’re excited to announce the launch of our Magento translation extension! It’s another step that we’re taking to make your translation workflow even easier, from product descriptions to category content.

We love seeing research about the latest trends in marketing, which is why Regalix’s recent report on the State of B2B Marketing really caught our attention.

Over the last few weeks, we’ve been busy preparing (with our friends at Creads) a new resource for marketers that we hope will improve your marketing and make your life easier. Today, we have more tools than ever before to reach out to new audiences, engage customers and measure our results. While that’s all well and good, learning and keeping track of so many new tools can be pretty stressful. That’s why we’ve done the work for you and put together a list of 20 tools you should use to boost your marketing activities in 2015.

The age-old question creeps up when companies start looking at international markets: should I create custom content for each market or just write one text and translate it into many languages? Unfortunately, we don’t have a one-size-fits-all answer, but we do have a handy checklist that you can use to better understand which option works best for you.

A note from the TextMaster Team: This is the second part of our series with Transifex on how to localization. For the first post on software localization, click here.