Do you know what a “burger menu” is? Are you familiar with the latest trends in website design? Do you use tools like Colour Paletton or UI Gradients to choose the most trendy colour combinations? All these elements are part of your site design and have a direct impact on the User Experience. In recent years, thanks to the guidelines created by major web players and UX uniformisation by sector of activity, standardisation has been the rule. Here are some striking examples of the standardisation of User Experience internationally!

When it comes to the luxury sector, France doesn’t have much to worry about. Topping the table with a 25% global market share, the country’s high-end brands like Dior, Louis Vuitton, Chanel and Hermès set the tone for the rest of the international luxury market.

On the 6th of November it’s that time again: US citizens are heading to the voting booth. The mid-term elections are just around the corner, and while Americans won’t be voting for their president, they will be voting on the House of Representatives and a third of the Senate. As always with US elections, this event is certain to make waves in the media. Furthermore, this is an opportunity to draw certain conclusions about those who are currently in office. As early as his inauguration, Trump has been a polarising president and a cause of turmoil on the international market with his ‘America First’ strategy.

It’s a term that has been bandied about quite a lot in recent years, but few of us can actually define it or describe its benefits: User Experience, or UX. Yet virtually every company ‒ sometimes without even knowing it ‒ optimises it or neglects it. To better explain exactly what User Experience is, what is at stake and why you should constantly strive to optimise it as part of an international content strategy, UX-Republic and TextMaster have pooled their knowledge to publish this e-book looking at UX and content on an international scale!

In the context of internationalisation and expansion, native ads present an attractive possibility to skilfully tackle the specific characteristics of a given market. Native advertising offers a form of advertising which appears “natural” and has long served as a key tool in the repertoire of successful marketers seeking to recruit new customer bases or reactivate existing customer databases. The predictions speak for themselves: according to Alex McIlvenny, the UK Country Manager of Ligatus, the budget allocated to native ads in Europe is set to reach up to €13 billion by 2020.