Although translation is a job which requires human input, over the last few years translation tools and technologies have really come into their own. With the appearance of neural translation, artificial intelligence has made a rather grand entrance onto the market. Read this article and follow the evolution of translation technologies, a necessity in today’s world if you want to optimise your translation budget, reduce your time to market and increase productivity.

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If your company expands and becomes internationally active, the localisation of your website will be next on the agenda. There is much more to be taken into consideration here than just the linguistic adaptation. Pay attention to key factors and create a good international website and homepage by heeding the following tips.

If you are a lover of mountains and outdoor sports, you are sure to have heard of Snowleader. Created in 2008 in Annecy by two friends who were passionate about sport, the French startup sells sports items online in three areas: snow, urban and outdoors. Today, Snowleader has almost 300 brand partners, over 12,000 products and is in 8 countries with 30% of its turnover coming from international sales.

Bill Gates was the first to say it, and today everyone agrees: “Content is king.” These days, establishing a content marketing strategy is an obvious step for many business. The benefits of content marketing are proven: it adds a certain weight to the name and legitimacy of a company within its industry.

The statistics speak for themselves: videos have become the preferred communication channel between companies and consumers: