European trade is continuing to grow. Concepts like the single digital market are starting to take shape and consumers differentiate less and less between their country of origin and where they purchase their goods. Recently, a study published by Pitney Bowes showed that around 70% of consumers had already purchased something from a foreign website. However 55% of clients won’t buy anything if the site isn’t available in their native language.

A successful user experience is vital if an online store is to thrive. A strong digital reputation, a user-friendly website and relevant content are important strategic investments. 89% of companies agree on that. But things get more complicated when it comes to establishing a uniform standard for a good international UX.

The Netherlands may well be a small country, but it doesn’t stop it from being one of the world’s major economies. Covering 41,543km2 of land with a population of 16,947,904 according to a census in 2016: that’s 408 inhabitants per km2 (one of the highest figures in Europe), this “doorway to Europe” houses 51% of all European distribution centres.

World Health Day was just a few days ago. There are so many innovations in this field, and the emergence artificial intelligence means they are accelerating fast. That’s why we’d like to introduce you to a few of the most promising start-ups within European MedTech (there are over 250,000), each of whom are revolutionising in their own way!

According to Forrester, cross-border purchases will surpass national transactions by 17% by 2022. There is little doubt that all online retailers should make investing in cross-border sales and international development a priority. But you need wood to build a fire: international expansion is expensive.