A successful user experience is vital if an online store is to thrive. A strong digital reputation, a user-friendly website and relevant content are important strategic investments. 89% of companies agree on that. But things get more complicated when it comes to establishing a uniform standard for a good international UX.

The Netherlands may well be a small country, but it doesn’t stop it from being one of the world’s major economies. Covering 41,543km2 of land with a population of 16,947,904 according to a census in 2016: that’s 408 inhabitants per km2 (one of the highest figures in Europe), this “doorway to Europe” houses 51% of all European distribution centres.

World Health Day was just a few days ago. There are so many innovations in this field, and the emergence artificial intelligence means they are accelerating fast. That’s why we’d like to introduce you to a few of the most promising start-ups within European MedTech (there are over 250,000), each of whom are revolutionising in their own way!

According to Forrester, cross-border purchases will surpass national transactions by 17% by 2022. There is little doubt that all online retailers should make investing in cross-border sales and international development a priority. But you need wood to build a fire: international expansion is expensive.

Created in 1995, the company Orchestra is a leader in children’s fashion and maternity products in France and in 48 countries. With more than 3 million customers and 600 stores, in 2017 the Orchestra chain achieved a turnover of 520 million euros, 20% of which originated internationally.