So your website has been translated into English, surely now you can reach consumers worldwide? Big Mistake: almost 75% of people using the Internet don’t speak English. Spanish, German, Mandarin, Portuguese, Italian, Dutch… on the Internet language is the only barrier that still exists. Translating your website into several languages is therefore essential and it isn’t to be taken lightly.

With the growth of online sales channels and the easing of restrictive regulations, retailers are facing less barriers than ever to sell abroad, especially in the European Union. Still, you must seem to be as local as possible in order to effectively address an international audience. To do this, you’ll need to manage your product information in the most efficient way. Find out in this article why using a PIM (a Product Information Management System) allows you to optimize how you handle your product information during your international deployment!

Advancements in technology have played a huge role in crossborder e-commerce growth. Recent technology advancements have:

Here it is, 2018 has begun! Before discovering new blogposts on international development, cross-border e-commerce and translation, check out our top 10 most popular articles on the blog in 2017. These 10 articles have aroused your curiosity and critical thinking, and are worth (re)discovering!

Today’s e-commerce figures show an enormous opportunity for retailers who are willing and ready to take on new markets. But to develop your sales and increase your visibility abroad, you have to face a major challenge: scaling and managing your product information.