What are the main challenges for crossborder ecommerce?

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Advancements in technology have played a huge role in crossborder e-commerce growth. Recent technology advancements have:

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Top Blogposts 2017: what you liked on the blog last year about international expansion

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Here it is, 2018 has begun! Before discovering new blogposts on international development, cross-border e-commerce and translation, check out our top 10 most popular articles on the blog in 2017. These 10 articles have aroused your curiosity and critical thinking, and are worth (re)discovering!

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Scaling your Localisation through Technology

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Today’s e-commerce figures show an enormous opportunity for retailers who are willing and ready to take on new markets. But to develop your sales and increase your visibility abroad, you have to face a major challenge: scaling and managing your product information.

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Localising your website: the 8 mistakes to avoid

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Decided to localise your website rather than just have it translated? Then you’ve already taken the first step towards a great international business development strategy. Next, it’s all about organisation: tackle the project stages in the right order, tick off the items on the key elements checklist one by one…and avoid the most common pitfalls: those mistakes which will have your target running for the hills rather than having anything more to do with you. Successful localisation guarantees expansion!

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With new challenges and new concerns, how do you build an international marketing strategy?

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The Rencontres Internationales du Marketing B2B (“International B2B Marketing Forum”) took place on October 25 at Business France as part of the La French Tech event series. This year the forum was organized by Aressy, Companeo, C-Radar, GetQuanty, Newslead, Stein IAS and TBMS.

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