In the next five years, cross-border ecommerce is expected to reach $424 billion, according to Forrester. With 42% of shoppers only buying from websites in their native language, retailers need to localize their business in order take advantage of the cross-border opportunity.
This means adapting your product information and marketing to new audiences. When your catalog has thousands of products and changes every season, it can seem impossible to localize everything!
That’s why we’ve partnered with Akeneo, the open source PIM system, to make a practical guide on how to manage your product data on a global scale.
Through concrete examples and industry best-practices, you’ll learn how to organize and scale your product information in order to reach global audiences.

At TextMaster, our goal is to help business to accelerate their international growth by giving them a whole new way to handle their translations.

Over the last few years, our goal has been to make translation more streamlined, which has also meant that we make our service available to users in a way that’s easier for them, whether it’s through our online platform, plugins for Magento or WordPress, or various partners. Today, we’re excited to announce our latest integration with the localization platform locize.com.

Created in 2012 in Nigeria by Sacha Poignonnec and Jérémy Hodara, Jumia was able to become the ecommerce leader in Africa in just 4 years. With record growth, it has seen sales multiplied by 5 in the last two years. Today, Jumia is active in 12 African countries, employees 1800 people and has delivered over 1.6 million orders in 2015.

China, which represents 13.3% of global GDP, is the world leader in export and the top economic powerhouse. According to the IMF, it has been surpassing the US in terms of GDP and purchasing power since 2014. For the last 30 years, China has been experiencing wave after wave of reforms that encourage foreign investment and export, resulting in annual growth rates of almost 10%.