Making sure your clients are happy and always providing them with services or products that meet their expectations are the main objectives of any company. And as your business grows internationally, you also need high-quality translations! Packaging, communication media, websites, marketing content and so on; sometimes it’s hard to maintain the same level of quality for every different item that needs translation! This is why we invite you to discover our 3 tips to ensure your translations are always high quality.

Does expansion, new markets and an international clientele form part of your business plan? If you are thinking of expanding abroad, think also about localisation. In the digital age, translating a site is no longer enough. To reach an international audience and optimise your sites’s SEO, you need to adapt your complete offering to the local target: vocabulary, currency, taxes, time zones, or URLS… to name just a few. Let’s recap the essential elements for localising a website.

From the detailed analysis of your target markets and your resources, to the localisation of your website and your social media accounts, there are numerous details that form an integral part of the international development process.

For online merchants, no value has more significance than the conversion rate. Whether you’re sitting down with colleagues or investors, negotiating with service providers, or attending a conference or expo, this magical percentage is a currency all on its own. It is, in other words, one of the basics of e-commerce. Yet merchants continue to unwittingly suffer losses in sales because they fail to take certain factors into consideration. What are the leading conversion killers in e-commerce? That is the question Stefan Grieben, COO of novomind AG, addressed during a conference at this year’s dmexco. It was a discussion, of course, that we could not afford to miss. We’ve outlined the most important points of his speech for you below.

Fluidity of the customer journey, conversational commerce via social media, analysis of emotions, the passion of sales staff… These are the first four new trends in retail observed by Havas Paris in its Shopper Observer 2017 and presented during Paris Retail Week. Now it’s time for the three latest trends that will make up the retail world of tomorrow.