These days, an international SEO strategy is vital if you want to drive traffic to your site at the lowest possible cost and boost your international sales. While technical considerations should not be ignored, the main challenges now lie in producing content adapted to the local culture of your target market. We offer three tips to help you build an effective localized SEO strategy that will bear fruit across the world.

Today’s e-commerce figures show an enormous opportunity for retailers who are willing and ready to take on new markets. The value of global cross-border e-commerce, estimated at $276 billion in 2015, should almost double by 2021 to reach $424 billion, according to Forrester Research.

n the last few years, the luxury market has faced a number of problems: the slowdown of the Chinese economy, a significant decrease in European tourism following the threat of terrorism, economic issues in Russia, corruption scandals in Brazil, and the list goes on.

In the next five years, cross-border ecommerce is expected to reach $424 billion, according to Forrester. With 42% of shoppers only buying from websites in their native language, retailers need to localize their business in order take advantage of the cross-border opportunity.
This means adapting your product information and marketing to new audiences. When your catalog has thousands of products and changes every season, it can seem impossible to localize everything!
That’s why we’ve partnered with Akeneo, the open source PIM system, to make a practical guide on how to manage your product data on a global scale.
Through concrete examples and industry best-practices, you’ll learn how to organize and scale your product information in order to reach global audiences.

At TextMaster, our goal is to help business to accelerate their international growth by giving them a whole new way to handle their translations.